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Ethics in healthcare
Matuská, Nela ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
Our health is what we value most. Medicine as a scientific branch has made a great step forward in the last decades. Due to this fact, the demographical structure of inhabitants changed significantly. People reach higher age, we are able to treat diseases, which used to cause death. Nevertheless, we are not anymore in a phase, when financial costs equal treatment needed for all people in Czech Republic. Therefore, the topic Ethics in healthcare is an actual one. The aim of this thesis is the description and following analysis of actual problems in Czech healthcare. There are stated the main problems in Czech healthcare, where the relationship between ethics and economics is mostly visible. The proposal for improving the actual situation, is to extend the Ethical code of Czech Medical Chamber, as the document, which brings the main ethical standards in healthcare. The next proposal for improving the actual situation in Czech healthcare, is to make new ethical codes for different medical specialties. It is also advised to place the Ethical code of Czech Medical Chamber on visible places. The used method is compilation of literature and interviews with professionals and medics for analytical approaches. In this thesis, data from Czech Institution for Health Information and Statistics are used. There are also used articles form healthcare magazines and from general periodicals.
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Motivace pracovníků ve zdravotnictví se zaměřením na lékaře
Krejčová, Petra ; Pauknerová, Daniela (advisor) ; Lukeš, Martin (referee)
The main aim of this thesis is to analyse and discuss selected aspects of Czech healthcare environment and their influence on motivation and job satisfaction of doctors. The hypotheses and assumptions based on the analyses in the theoretical part were tested in the form of detailed employee satisfaction questionnaire research conducted in Hospital Prachatice, a small healthcare facility in South Bohemia. Even though the overall situation in Czech healthcare is rather escalated and bitter, the results of the research were better than expected and showed that the new hospital management is working hard on improving the relationships, communication with medical personnel, as well as overall situation in Hospital Prachatice. Even though there is still a long way ahead of them, they seem to be moving in the right direction.
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Možnosti vstupu společnosti LINET na trh Vietnamu
Lai, Minh Tú ; Klosová, Anna (advisor) ; Kvidera, Tomáš (referee)
The main aim of my work is to analyze the conditions on the Vietnamese market which is in interest of company Linet, which is manufacture of medical beds, medical furniture, and in its field belong among the world leaders. Analysis of local market conditions consists of a PEST analysis, a survey of local health and medical technology market. In conclusion mention I would like to mention Linet's options to enter the local market.
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The availability of healthcare in the regions of the Czech Republic
Černovská, Stanislava ; Kouřilová, Jana (advisor) ; Pěkná, Jitka (referee)
The graduation thesis focuses on the economics of health, particularly for medical factor -- the availability of healthcare. The aim of this thesis is to determine regional differences in availability of healthcare in the regions of the Czech Republic. The availability has been analyzed from a geographical point of view, therefore, on the basis of density of the network of health facilities. The objective is achieved by using statistical processing of data provided by ÚZIS ČR and ČSÚ. The thesis has been performed using the methods of statistical analysis, synthesis, comparison and deduction. In the provision of hospital care there were not found any more significant regional disparities. The availability of outpatient care was found that the availability of primary health care was from the 90th years pushed by ordination of professional specialists. In the availability of general practitioners there appeared some interregional differences. The worst availability was analyzed in the regions Středočeský and Ústecký.
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Analysis of marketing communication
Bumbálková, Blanka ; Bártová, Hilda (advisor) ; Černá, Jitka (referee)
The diploma thesis is focused on the communication strategy of the company Asklepion, s.r.o. The aim of the study is to analyze the ways of communication mix in targeting the final customer, evaluation of its marketing communication in relation to competition and from the viewpoint of effectiveness based on own research enquiries, to identify problem areas in this communication a to try to suggest measures to improve communication in these areas. Theoretical part sets the basic theoretical framework for the following practical one. It presents the specifics of marketing communication and the use of the tools of communication mix in the medical service. The fundamentals of successful marketing communication are discussed and the possibilities of its evaluation outlined. The practical part analyses the marketing communication of Asklepion, s.r.o. It is focused on the use of parts of marketing mix, evaluation of its efectiveness based on comparison with competitors and autor's own enquiries. The author tries to identify problem areas and suggest measures in order to improve communication in these areas. The main contribution of the thesis is a complex view on marketing communication of Asklepion in broader context, definition of problematic areas and suggesting a way in marketing communication that the company should follow.
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Health oriented tourism
Bendová, Vendula ; Valentová, Jana (advisor) ; Rolínek, Igor (referee)
This Bachelor's Thesis is focused on health oriented tourism, as a relatively new form of tourism, which has been experiencing big boom in recent years. The first part of the thesis is concerned with a theoretical definition of particular terms (e.g. medical tourism, medical tourist), from the English terminology's point of view as well. In the following part major destinations of medical tourism, their offer are analysed. The thesis continues with medical tourism of the Czech Republic. The practical part of the thesis consists of the questionnaire carried out among the clients of some selected clinics in Prague.
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Strategic analysis
Němejc, Karel ; Krause, Josef (advisor) ; Zámečník, Petr (referee)
This bachelors thesis deals with strategic analysis and its methods. The first part represents a theoretical description of methods used in strategic analysis, including terms definitions, meaning and significance of strategic analysis and strategy in general. Second part represents practical application of these methods on a small medical company. It even includes certain adjustments of basic methods so that they are better applicable on company of this specific business sector. The conclusion then evaluates the results of different methods and there are also formulated certain recommendation based on results of the strategic analysis
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