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Analýza vnímania reklamy u VŠ študentov
Linknerová, Alena ; Skokanová, Dagmar (advisor) ; Štědroň, Bohumír (referee)
The Bachelor thesis deals with analysis of percieving of adveritising by students of university. The aim of the thesis is adveritising, media for adveritisig, especially on-line adveritising and actual trends in sphere of media. In second part, I want to find out what students think about adveritsing in general, their opinion of on-line adveritising and where is suitable to place it for them.
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Humanitarian crisis and the role of the media: case study Sri Lanka
Strolená, Lucie ; Lehmannová, Zuzana (advisor) ; Dubský, Zbyněk (referee)
This bachelor thesis deals with the role of the media during humanitarian crisis. Concretely, it concerns the case study of Sri Lankan conflict and the influence of so-called CNN effect. The aim of this bachelor thesis is either to confirm or dis-confirm the connection between the media and actions of the american and british governments over Sri Lanka's conflict in the beginning of year 2009. The thesis is divided into three parts. The first part is only introductory. The second part is devoted to CNN effect itself. This chapter describes the evolution of the theoretical concept of CNN effect, definition and the summary of the literature about it. The third chapter, the most extensive one, consists of the practical application of the CNN effect to Sri Lanka's conflict.
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A Comparison of the Position of Muslims in France and in Holland
Kadlecová, Gabriela ; Havlová, Radka (advisor) ; Jeníčková, Martina (referee)
The bachelor thesis with the title "A Comparison of the Position of Muslims in France and in Holland" is concerned with the situation in which the confessors of Islam find themselves. First, the work assesses the immigration policies represented by France and Holland within the EU. Next, opinions on immigration policy claimed by the parties present in the French and Dutch parliament are evaluated. Third aspect is formed by the media, particularly the biggest newspapers. Activities of Muslim organizations in these two countries are also taken into consideration. Finally, a kind of synthesis is created which judges how these approaches influence the situation of Muslims in France and in Holland. The main goal of this bachelor thesis is not only to find the main differences between the positions of Muslims in France and in Holland but also to come up with characteristics common for Muslims in the analyzed countries.
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Media Influence on the American Invasion of Iraq
Šoltys, Adam ; Havlová, Radka (advisor) ; Novotná, Yvona (referee)
The war on terrorism proceeds mainly on the home front where the media play essential role. After 9/11 the media significantly influenced American public opinion on Islam and later invasions of Islamic countries by western powers. The aim of the thesis is not only to outline the influence of the media in the war on terrorism but also describe and analyse the White House propaganda and reasons why the majority of Americans supported the invasion of Iraq.Important part of the project is also the evaluation of change of the relationship between the media and the government after 9/11 and its other possible evolution.
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Methodical support to creation of educational media
Jirák, Jaroslav ; Šedivá, Zuzana (advisor) ; Gergelitsová, Šárka (referee)
This thesis deals with possibilites and usage of "new media" in the educational process. The aim of this thesis is to describe the possibilities and refer to basic recommendations for the effective creation and usage. The thesis contains a description of digital educational presentations, application of audio, video and didactical computer applications and games. Every part presents an example of suitable software and its application. The thesis describes also present trends of used technologies and future expectations. At the end of the thesis, there is an analysis of present situation and suggested solution for the small primary school.
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The influence of news service on the public opinion: The case study broadcast 168 hours
Fáberová, Dominika ; Dvořáková, Vladimíra (advisor) ; Novotný, Lukáš (referee)
The thesis deals with a concept of public opinion in connection with the influece of media. It follows the genre of news service, as a key part of media that are within the reach of social and political actio in the future. The first part presents the teoretical basics of news service and its components. The important definition of the candour criteria and also the normative requirements of news service in democratic regimes that form the media in the role of democracy keeper and define the other function for the sociaty as well, are to be found in the first section of the thesis. The analytical part concentraces on the case of broadcast 168 hours that represents an overview of a the week's course of events. The analysis emplasizes the work towards emotional influence on the viewer and finds coherence between the influence of the broadcast and the viewer's social and political awareness. The goal of the thesis is to discuss the consequences of such a specific kind of news broadcast as the 168 hours on the public opinion and the connection with the viewers and their future social and political life that can be represented and seen also throughout the election.
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The importance of body image marketing
Rašková, Barbora ; Koudelka, Jan (advisor) ; Skokanová, Dagmar (referee)
The Diploma thesis deals with the importance of body image marketing. Thesis depicts concept of body image, its evolution in time and the influence of media on people's self-concept and self-evaluation. The practical part is focused on content analysis of front-pages of specific magazine in given time period. Independent chapter concerns with analysis of consumers via data from MML-TGI database.
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The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival
Jamníková, Lucie ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This Bachelor Paper, entitled "The Role of the Media in Propagating Creative Culture: The Sazavafest Music Festival", deals with the issue of media and media communication. The theoretical part of the paper defines the basic terms such as media and communication and briefly explains their development. Predominantly, however, the paper deals with propagation as one of the forms of media communication. The main principles of successful propagation and its tools are then applied in the practical part of the paper, which focuses on analysing the specific media campaign of the SazavaFest festival. The analysis is made chronologically, from the preparation stage until its evaluation and assessment. The paper does not fail to determine the main target groups of the festival and the aims of the campaign in general. The paper concludes with the formulation of the author's own proposals for increasing the effectivity of the entire media campaign.
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News channel Z1: Changes in the concept in order to streamline business
Doušová, Aneta ; Hanzlík, Jan (advisor) ; Tyslová, Irena (referee)
This bachelor thesis describes restructuralization of new digital television channel Z1, which began to broadcast in 2008 and was already during first months of its activity on the Czech media market stricken by problems. Those required stern steps in terms of business rebuilding and recovery. The first part of the thesis focuses on review and comparison of the Czech television news channels. It also mentions causes and solutions of the crisis. The second part illustrates implementation of restructuralization measures in order to streamline business of private news channel Z1, which, thanks to its rebulding, managed for now to overcome period of crisis.
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