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Expert System for Saving Product Selection for Clients of OVB Allfinanz, a.s.
Bednářová, Zuzana ; Macháček, Jiří (referee) ; Rejnuš, Oldřich (advisor)
This Master´s thesis deals with the topic of optional saving for retirement. The pension schemes of selected European countries and of the Czech Republic are described. Also the current situation and the problems these schemes are facing are analyzed. The thesis focuses on the forthcoming pension scheme reform in the Czech Republic. Further, the possible ways of the complementary pension scheme pillar financing using saving products are analyzed in detail. The objective of the thesis is to design an expert system for optimal saving product selection according to client´s individual requirements.
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Utilization of Mathematical Methods to Evaluate Savings Accounts
JONÁŠOVÁ, Jana
The goal of this dissertation is to show the way how to compare various bank offers by means of variations' multi criterial assessment and to explain the workings of savings accounts. The methods were applied to 10 savings accounts. The advantage of these methods is the fact that they take into consideration the importance of criterions chosen by clients themselves. As a result, the individual savings accounts are listed in order from the best to the worst. Thus the best option determined directly to the client can be recommended to him. There are 5 various methods by which the rankings can be determined. The results are more accurate and the client can get the absolutely right option's recommendation.
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Comparison of Chosen Banking Products for Entrepreneurs
Jiříčková, Stanislava ; Hašková, Simona (advisor) ; Kolář, Pavel (referee)
The aim of this thesis is to analyze the range of services that banks offer domestic enterprises to evaluate their available funds. Emphasis is placed on time and savings accounts. The theoretical part will be briefly mentioned and discussed the history of banking services that banks provide to their clients. The practical part is devoted to compare the specific products that enable owners of a limited three domestic financial institutions. In the final section is devoted to a summary of the findings and recommend a specific product business.
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Analysis of Česká spořitelna's saving account communication mix
Voldřichová, Kamila ; Postler, Milan (advisor) ; Diviš, Roman (referee)
The bachelor thesis aims to analyze communication mix of Česká spořitelna's saving account. The theoretical part assays marketing activities from general perspective with detail focus on communication mix. Applied part begins with introduction of the firm and its products, afterwards describes development of saving account with overview of competitors based on advertising costs. The key part of the thesis are chapters about campaign proposal and execution containing target group definition, creation of graphic concept and communication plan. At the end the thesis deals with the evaluation of the whole campaign.
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Building savings in competition of financial products on the Czech market
Dopitová, Kristýna ; Křížek, Tomáš (advisor)
The bachelor's thesis concentrates on current situation on the market with building societies' products from natural person's point of view. The theoretical part of the thesis deals with definition of basic concepts, actual changes and other discussed adjustments of building savings in the Czech Republic. Then the theoretical part describes differences between systems of building savings, which are applied in foreign countries. The analytical part focuses on assessment of building savings' competitiveness on the Czech market. Comparison with alternative products is based on author's calculations and conclusions, which are the ground of the prognosis of future development of the building savings in the Czech Republic.
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Savings products and their combination offered to individuals
Krop, Filip ; Radová, Jarmila (advisor)
The aim of this bachelor's thesis is to analyze certain types of savings products offered on the Czech to individuals and to find the best of them. Then combine these products to maximize profit. The emphasis was put on comparing these products to Building Savings, which has recently come through many changes. In addition to Building Savings, it's dealt with savings accounts and term deposits. The first part focuses on general characteristics of the products. The second analytical part deals with the calculations of the profits of selected products and with comparing them with the valuation of liquidity.
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Savings options for consumer sector
Tvrdík, Lukáš ; Radová, Jarmila (advisor)
The bachelor thesis presents the savings options, which are easily available for consumer sector in Czech republic. In 5 chapters there are 5 products presented: home-building savings, fixed-term deposits, saving accounts, pension insurance, saving on checking accounts and cash savings. The main objective is to analyze demand for chosen products and the volume of deposits.
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