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Influence of Advertising on Real Estate Buying Decisions
Vrlová, Iva ; Lukáč, Michal (referee) ; Barňák, Tomáš (advisor)
The work deals with the development of advertising and marketing channels used by real estate agency on the Czech real estate market. Detailed phase defines the different types of advertisings and actors entering in the real estate market, as between sellers and buyers than among the intermediaries as well. If the real estate agency want to apply or increase sales through certain advertising, is the task of this work determine which target groups to use for specific kind of advertising.
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Real Estate and Related Judicature
Dvořák, Miroslav ; Valdhans,, Jiří (referee) ; Telec, Ivo (advisor)
The thesis maps the decision-making practice of courts in real estate cases and related areas. Judicial decisions are organized in logical parts and there was an effort to provide an overall and comprehensive overview of the opinions held by courts on the individual legal questions arising in real estate cases and thus define the most frequent causes of the disputes and their subject-matters. Explicated in the light of the decisions rendered by the Supreme Court of the Czech Republic and the Supreme Administrative Court of the Czech Republic, or even the findings of the Constitutional Court of the Czech Republic, are judiciary’s attitudes to the basic principles of real estate agency and real estate activity in general, as well as to relating legal questions, with special regard to the contracts usually entered into in real estate practice, primarily agency contracts and mediated contracts. So far, case-law of this kind has not been comprehensively studied, despite the fact that there still are uncertainties regarding both the real estate legislation and the approach to resolution of real estate cases, as well as ensuing typical contractual obligational relations between parties on the real estate market. This is also the reason why this particular topic was chosen for the thesis. Based on the coverage and a thorough analysis of the judicial decisions at issue a conclusion is made that decision-making practice has already stabilized in some real estate areas and these decisions are used as basis in future cases. Nevertheless, there still are some legal questions which have not yet been tackled by courts or conflicting judicial decisions, which may even be rendered in the most essential and fundamental issues of real estate activity. This is partly due to the fact that the real estate market is still a relatively young business field and partly due to missing or inadequate legislation which is to provide for real estate activity, including real estate agency.
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Marketing Activities of a Newly Established Real Estate Agency
Polák, Martin ; Veselá,, Jitka (referee) ; Mráček, Pavel (advisor)
Presented master thesis deals with marketing activities of a new real estate office in its initial stages of establishment. First chapter defines terms used in marketing and real estate environment. Following chapter comprises analysis of current state, the subject of research and its surroundings are monitored using analysis of marketing activities. Furthermore, using results of these analysis, problems are determined along with milestones leading to their rectification. Also, an operation procedure of this thesis is described, as well as conducted marketing research which focused on gathering inputs for design part of the thesis. All analysis and marketing research yield topics that are later used in design part of this thesis, suggestions leading toward formation of marketing activity concept are presented. These suggestions are evaluated in a following part of the thesis, merits for the subject are also described.
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Convergent Mobile Technology Solutions for Corporate Customers
Stančík, Michal ; Tomek, Martin (referee) ; Kříž, Jiří (advisor)
Bachelor’s thesis deals with ways how to use convergent solutions of mobile technologies as benefit for corporate customers, especially small real estate agency. Theoretical area describes basic voice and data transfer’s principles and technologies in mobile networks. Second part analyse key working processes and tries to reveal deficiencies in current real estate agency’s telecommunication system. Practical proposal shows how to remove discovered deficiencies by adjustment of key working processes and afterwards apply the most useful functionalities of convergent solution. In the end there is a costs comparison between current and suggested telecommunication system.
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Activities of Real Estate Agencies
Menšíková, Lucie ; Skalický, Martin (referee) ; Vítková, Eva (advisor)
The aim of this thesis is to point out the lack of legislation at the current local real estate market, analyze the issues clients may encounter and compare the advantages associated with trading in cooperation with real estate agencies. The theoretical part introduces the basic concepts of the real estate market and its activities to the reader. Its comparison with the UK real estate market is especially interesting. The second part follows a case study in the form of a questionnaire, which processes the public opinion on the activities of real estate agency. Arrangements are suggested based on the results of the questionnaire to reduce clients’ dissatisfaction. The thesis concludes with a practical example of showing the advantages gained through the cooperation with real estate agencies.
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Analysis of real estate market using information on Internet
Bulín, Martin ; Zeman, Václav (referee) ; Komosný, Dan (advisor)
This thesis was created as a helping tool to estimate the price of properties by comparative method, which needs a database of properties. This database is created by a program. The main aim of this thesis is to create an application in Python language, which will search through contents of websites of a chosen real estate portal in Czech Republic. The next aim of this thesis is to create program which will search for real estate according to chosen criteria. The purpose of these criteria is to compare and estimate the price of properties. In the theoretical part of this thesis I will describe data mining and architecture of data mining. In the practical part I will design an aplication and in the end I will implement it. This aplication will go through websites and obtain data about real estate offices, their advertisements and photos of advertisements. For easier work with the output file that contains the advertisements, I created an application for searching individual advertisements based on users specification. This program allows to quickly search for the requested data from the output file. These data are subject to further work, it is possible to analyse them and create interesting statistics and maps.
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Využití mystery shoppingu k hodnocení služeb na realitním trhu
Kašparová, Adriana
The diploma thesis examines the level of services provided on the real estate market in the Czech Republic. Primary research using the mystery shopping method is applied to selected properties, which specifically focuses on the city of Brno. The practical part also includes a questionnaire survey among clients and personal interviews with real estate agency managers. After evaluating the research, based on the findings, tools and recommendations leading to the improvement of the current state are proposed.
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Proposal for Brand Development
Brauner, Jakub ; Rampulová, Kateřina (referee) ; Zich, Robert (advisor)
Bakalářská práce je zaměřena na rozvoj značky malé realitní kanceláře APOLLO reality. Teoretická část je zaměřena na vymezení pojmů a postupů v oblasti brandingu a reality. Dále se zde vymezuje rámec pro rozvoj značky. V analytické části byla provedena interní analýza společnosti se zaměřením na byznysovou a brandingovou část firmy. V externí části analýzy byl proveden průzkum vnímání značky a posouzení vizuální identity hlavních konkurentů. Na základě výsledků analýz byl vytvořen návrh pro rozvoj značky a kontrolu značky. Součástí návrhu je i plán implementace změn a kalkulace nákladů.
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Marketing Communication of a Company Operating in the Real Estate Market
Rosecká, Petra ; Hladká, Lucie (referee) ; Mráček, Pavel (advisor)
This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.
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