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Komunikačná stratégia softwarového nástroja na monitoring zamestnancov
Kalusová, Kristína
Communication strategy of software tool for monitoring of employees. Bachelor thesis. Brno, 2016. This bachelor thesis focuses on promoting of monitoring software of employees from the company Norwes technologies, s.r.o. The aim of the thesis is to propose suitable communication strategy of the product oriented on concrete target group. The part of thesis is also characteristics of product, analysis of internal and departmental enviroments and analysis of general environment through STEP analysis. Through quantitative research in small and medium companies in Slovakia and Czech republic I will find out which way the management of these companies is looking for new products of this type. Based on these findings I will propose the suitable communication strategy of the product.
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Communicatin Mix of Network of Clothes Shops GATE
Sliačan, Marek ; Sarová, Zuzana (referee) ; Mráček, Pavel (advisor)
This thesis focuses on the marketing communication of Gate s.r.o. company. This company is active in the fashion and clothing industry. Thesis is composed of three parts. The first part is made of marketing theory and makes basic theory knowledge about marketing mix and marketing communication. The company and current state of its marketing communication is described in the second part. The third part contains suggestions for improvements.
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Analysis and Design of E-commerce Firms
Šimo, Martin ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.
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Marketing in the Real Estate Business
Novák, Matúš ; Čaniga, Igor (referee) ; Chalupský, Vladimír (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
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Proposal of Marketing Mix for Cymbals Reseller
Dubnický, Marek ; Pálesch, Filip (referee) ; Mráček, Pavel (advisor)
This diploma thesis serves as a basis for a changes in the marketing mix for company BTR Group Ltd., which focuses on the distribution of handmade cymbals from Turkey. Results of this diploma thesis are suggestions and recommendations for changes in the marketing mix based on analyzes and observations. I believe that my ideas and insights will lead company to acquire a new customers, strengthen market posiotion a business succes.
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Global IT Corporation Marketing Strategies
Mikula, Štefan ; Bartoň, Vladimír (referee) ; Chlebovský, Vít (advisor)
The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.
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