|
|
Private Labels in Retail
Dytrtová, Michaela ; Zeman, Jiří (advisor)
This bachelor thesis deals with problematics of private labels on the Czech market and mainly how are these labels perceived among consumers. Primary is focused on private labels of chosen retail chains in the territory of the Czech republic. The main objective of this thesis is to evaluate how retail private labels are positioned on the market, why are customers searching for them and possibly why they might be rejected. The theoretical part defines essential terms and characterizes range of goods sell by chosen retail stores. The practical part is composed of the research how consumers perceive retail private labels, and research of producers supplying retailers with animal products private labels. This is followed by recommendations to retail chains.
|
|
|
Private Labels in Retail
Kaincová, Iveta ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with the problematics of private labels on the czech market and is primarily focused on its consumer perception. In the context of the narrower focus of the work, the research of the perception of private labels by the consumer is focused on the range of private cosmetic brands, and only the drugstore chains operating in the territory of the Czech Republic. The main objective of my work is to find out how the Czech consumer perceives the private cosmetic labels of the drug chains, whether they consider them to be of high quality or poor quality, whether they are watching a certain connection between their prices and quality and whether they are even able to recognize them among the branded goods. The theoretical part deals with the definition of key concepts and characteristics of individual private labels of each individual drugstore chain. The practical part is focused on the research itself, determining the assumptions related to the given cosmetic labels and their refutation or possible confirmation. This is followed by an evaluation of the existing steps of the chains and the recommendations of a new business strategy including cosmetic brands.
|
|
|
Regional gastronomy of France d'Oïl
Svobodová, Denisa ; Jančík, Jiří (advisor) ; Müllerová, Eva (referee)
Title of the thesis: Regional gastronomy of France dʼOïl Keywords: gastronomy, cuisine, region, specialities, alimentation, label Abstract: The subject of the bachelorʼs thesis is the regional gastronomy of France. In its parts individual products and specialities typical for different regions are described. Further, the gastronomy is presented as a cultural phenomenon in lives of French people and eating habits of them are outlined. Apart from the regional products there are also food labels and their importance during shopping described in the thesis. On the basis of own research the position and acquaintance of French gastronomy in the Czech republic is studied together with conscience of Czechs about French specialities.
|
|
|
MPLS based virtual private networks
Daněk, Michal ; Červenák, Rastislav (referee) ; Novotný, Vít (advisor)
Master thesis deals with architecture of network based on multiprotocol label switching technology (MPLS). Work also describes use of this technology for point to point or multipoint connections based on network or data link layer. The practical part is focused on design of laboratory task which is aimed to configuration of virtual private LAN service (VPLS). This technology emulates multipoint connection based on the data link layer.
|
|
|
Preparation for the implementation of cascading buildings Olomouc - Hejčín
Zaťko, Ondřej ; Špinar, Petr (referee) ; Kantová, Radka (advisor)
The content of this thesis is the construction of new technological project of apartment buildings A and B in Olomouc. Residential buildings A and B are identical, but are differently oriented to the cardinal points. Buildings are designed terraces. Buildings have a 4th floor 1PP. The supporting structure is made of monolithic reinforced concrete columns and ceilings. Infill walls are composed of ceramic blocks. In the 1st floor are located garage, the other floors are designed as residential.
|
|
|
Automatic image annotation
Hegmon, Jiří ; Karásek, Jan (referee) ; Burget, Radim (advisor)
Recognition and comparison of image is one of the main problems and area of the field of computer vision. This thesis adds to these two issues the third, the recognition image semantics, so called annotations or labels. This work uses the knowledge of methods of recognizing the similarity of images to create a tool that is able based on training dataset of images and annotations, create a group most likely annotation for the test set of images. This work presents several types of test datasets suitable for the detection of annotation information for images. Subsequently, best set with the necessary training dataset size and enough information about annotations is selected. Based on this training dataset algorithm is designed for easy loading test set without large demands on computer performance. Evaluation of annotation information is done based on different similarity algorithms. At the beginning of this work was to use a simple, but not very effective method of MSE and comparison of color histograms, but gradually it was necessary to move to using more advanced methods (such as Tamura, Gabor, CEDD nebo různé druhy hostistogramů). The results of this comparison are then taken to evaluate the likelihood of the annotation for the image specified test set. The last part is an evaluation of the accuracy of annotation based on information from the test set.
|
|
| |
|
|
New supplying methods of production
POSPÍŠIL, Aleš
The main aim of this bachelor?s work is an analysis of the new established systém Kanban, between an external storehouse and a manufacturing plant in České Budějovice, and a comparison with the previous system of supplying.
|
guest ::
