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The analysis of insurance products in the Czech republic from the point of view of distributional channels
Malcherová, Yvona ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
The topic of this thesis is the analysis of insurance products in the Czech republic from the point of view of distributional channels. The thesis is devided into a theoretical and practical part. In the theoretical part the insurance and its characteristics are discussed. Further, individual parts of insurance marketing mix are mentioned and explained, distributional channels and insurance products are described. In the second analytical part the analysis of 5 insurance products from the point of view of distributional channels and their accuracy both from the client's side and an insurance agency is accomplished. The analysis is devoted to travel insurance, motor car insurance, life insurance, enterprisers' insurance and home insurance. The conclusion includes the final summary of the analysis and its results evaluation.
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Development trends of the third party car insurance on the Czech insurance market
Smetana, Jiří ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
The main aim of this Bachelor Thesis is to describe the development trends of the third party car insurance on the Czech insurance market. The first part presents a short historical excursus and theoretical description of the product. The second part focuses on the basic development tendencies and three main development trends: segmentation, competition on the market and the use of alternative distribution channels. Afterwards the current offers of eight most important insurance companies are analyzed, which is followed by a summary of the development trends.
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Sales methods of insurance products
Vojáček, Petr ; Daňhel, Jaroslav (advisor) ; Zetek, Pavel (referee)
The master thesis deals with the sale of insurance products to customers. In the first chapter are discussed the distribution possibilities used by insurance companies on the Czech insurance market. Distribution possibilities are divided into internal and external ones, and the emphasis is consequently pointed out on the current trends in these areas. The other chapter is focused on specific entities entering into the process of buying, selling and brokering of insurance products. The main theses of this chapter include an analysis of shopping habits of consumers of insurance, selling insurance products by insurance companies and insurance solutions to the specific needs of potential clients.
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Travel ticket sales optimization at Prague Main Railway Station
Kuběnová, Eva ; Zelený, Lubomír (advisor) ; Prokop, Jan (referee)
This Master's Thesis concerns the travel ticket sales at Prague Main Railway Station. Based on a detailed analysis of provided data, its aim is to put forward suggestions on how to optimize travel ticket sales. Through evaluating the volume of travel tickets sold within the given time period and the number of open cash-desks, along with a cost analysis of sales channels, this thesis reaches its final conclusions. Microsoft Excel was the main analysis tool for compiling graphs. A sound knowledge of the current legislation which is stated in the theoretical part is necessary to help draw the right conclusions. This Master's Thesis, then, chiefly proposes informed suggestions on current sale process optimization in the ČD Center of Prague Main Railway Station.
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Honey Hive Product Offering
Tomečková, Alena ; Dvořáček, Jiří (advisor) ; Maňák, Zdeněk (referee)
The topic of this Master's thesis is to define the product offering for start-up called Honey Hive and to describe the process supporting the product portfolio definition. Product portfolio definition is based on the theory of 4P (Marketing mix). The whole process of defining the product offering is based on 4P -- Price, Product, Promotion and Place. Each aspect brings its own view into product offering -- from defining the pricing strategy, through suppliers mix definition to the competition analysis. Honey Hive's day-to-day business is based on offering the honey and honey based products. It will be located within attractive environment of Cesky kras. Honey Hive intends to capitalize on regional tourism increase and modern trends of consuming local products.
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Strategy and business management of commercial insurance companies
Lahovský, Ondřej ; Ducháčková, Eva (advisor)
The theme of my bachelor essay is strategy and business management of commercial insurance companies. Preamble is devoted to the relationship of segment marketing at building relationships with potential customers. Following are determined by individual marketing channels of distribution. The following section presents the individual sales channels, which are currently used by insurance companies to distribute insurance products. It also shows the relationship of individual products in relation to its cost efficiency for the insurance commission. The final part of the distribution channel, depending on the complexity of insurance products, as this relationship is one of the main factors determining the future distribution network. Finally, there is mention of possible future development of distribution channels.
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Specificity of sale insurance products
Hlavínová, Kristýna ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
Thesis adresses specificity of sale insurance products. The theoretical part analyses specificity of insurance services and their reflection of marketing insurance company and methods of sale insurance products. The practical part analyses two products according to adjusted arguments, namely - investment life insurance, saving account (as a next possibility of financial source for clients). Both chosen products are model applied to one client. The aim of this analysis is to compare product specificity of sale insurance products. Characteristics of products and their segment specifics are listed in recapitulation as well as segment advantages and disadvantages of individual channels of distribution. Personal contact with client, which can be realized either throught network of insurance brokers or branch insurance company, is accented in connection with the specificity of insurance services and their complexity factors.
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Analysis of the Foreign Sales Representation of the Czech Airlines
Valčíková, Veronika ; Vaško, Martin (advisor) ; Vernerová, Barbora (referee)
The main aim of the bachelor thesis is to describe and analyse the operation of the Czech Airlines Foreign Sales Representation with the focus on the sales positions. Then the thesis evaluates the distribution channels of the Czech Airlines, through which the company offers its services and analyse what is the share of them on the structure of airticket sales. The last goal is to prove, if the new system of management, coaching and motivation of the Sales Representatives and also the implementation of the Key Performance Indicators lead to fulfillment of determined tasks and aims.
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Modern selling methods of insurance products
Vlček, Michal ; Ducháčková, Eva (advisor)
This thesis aims to explain the basic characteristics of insurance product in connection with sales, to analyze modern selling methods of insurance services on the Czech market and to identify them with distribution channels. The first chapter is about basic character of insurance product and factors which influence its salability. The second chapter mentions classic selling methods, especially including brokers and teller "window" consoles. The third part deals with direct marketing (through internet, phone and direct-mail) and multilevel marketing under sales conditions of the Czech market. However, it is also essential to compare the advantages and disadvantages of each specified distribution method. At the very end of the thesis there are compared modern and classic methods of insurance services and products.
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Návrh rozvoje channel marketingu ve společnosti ASUS
Brabcová, Petra ; Karlíček, Miroslav (advisor)
Diplomová práce se zabývá channel marketingovou strategií společnosti ASUS, předního výrobce notebooků. Channel marketing se zabývá distribucí produktu od výrobce ke konečnému zákazníkovi, resp. motivací a podporou prodeje distribučních mezičlánků. Na základně podrobné analýzy IT trhu, distribučních kanálů, spotřebitelů a konkurence a na základě analýzy současného systému channel marketingu společnosti ASUS, je připraven nový návrh channel marketingové strategie.
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