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Internal marketing strategy in a selected organization
MALISZEWSKÁ, Nikola
The thesis is focused on creation and application of internal marketing strategy into the development department. The theoretical part of the Thesis describes marketing strategy and its methods such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking as well as marketing mix and the procedure of setting up a KPIs. The practical part of the Thesis consists of active usage of the methods in strategical marketing such as SWOT analysis, Portfolio analysis, Marketing audit and Benchmarking. In the second chapter the diploma thesis deals with the theoretical explanation of Marketing planning and plans, situational analysis such as SWOT, Portfolio analysis and Marketing audit. It also consists of explanation of Benchmarking, Marketing mix, Online marketing and KPI. The next chapter describes the target of the diploma thesis and its methodology. The following chapter focuses on the practical implementation of analysis. The next part describes the results of the analysis. The sixth chapter focuses on discussion about suggested strategy and KPI.
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Share pledge in a corporation
Pašek, Dominik ; Elischer, David (advisor) ; Frinta, Ondřej (referee)
Share pledge in a corporation Abstract The thesis deals with the share pledge in a corporation. In the beginning I analyse the meaning and purpose of the lien. The following section deals with pledgeability of a share in a corporation. Firstly, I discuss the pledgeability of a share as an intangible movable asset that represents a set of rights and obligations arising from participation in a corporation and, further, the share pledge in each type of corporation, including the association and unit owners' association. The different rules for shares depend on whether they are in a form of a security or not. Subsequently, I deal with the formation of a lien, while focusing on the various titles from which the lien can arise and the question of the moment of creation of the lien. I analyse in detail the creation of a consensual lien, i.e. on the basis of a pledge contract. This is followed by the creation of an ex actu lien on the basis of a court's approval of an agreement of the heirs to divide the estate, and on the basis of a tax administrator's decision pursuant to the Tax Code, where I also provide practical information communicated by the General Financial Directorate. Then I analyse the ex lege lien, and I deduce several options where it could theoretically arise. In the part of the work that I consider...
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Theory of Decision Making in Public Law and Private Law Corporations
Broulík, Jan ; Kühn, Zdeněk (advisor) ; Tryzna, Jan (referee)
2 Jan Broulík - Theory of Decision Making in Public Law and Private Law Corporations Abstract The thesis analyses Czech legal regulations concerning decision making in bodies of corporations. For the purposes of this analysis it employs mainly the apparatus of the economic analysis of law. Its basic concepts are also outlined. The author focuses on two kinds of legal entities which are public universities and joint stock companies. The ethical-legal connections and the significance of corporate governance in the decision making domain are presented. The analysis of the legal norms shows how reasons of the economic analysis of law correspond with provisions regulating body elections, body competence allocation and the body decision making procedure. The criterion for evaluating the quality of legal norms is effectiveness, meaning an increase of social wealth. The main detected imperfections are a missing provision allowing a long distance voting for joint stock companies' general meetings, a missing tool for the cases where a shareholder breaches his loyalty duty which leads to not passing of a general meeting decision and the mandatory nature of the duty of care. Judicial decisions important for joint stock companies' decision making are presented. These decisions concern with the decision making of a sole...
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Activity of the Associations in the Kralovice Region as a Part of Modernizing of the Region (from the Second Half of the 19th Century to the First Half of the 20th Century)
Hurtová, Jarmila ; Šouša, Jiří (advisor) ; Matušková, Martina (referee)
This diploma thesis deals with the development of activity of the associations on the territory of former judicial district of Kralovice between the second half of the 19th century to first half of the 20th century. The introductory part is devoted to the origins and general development associations in the Czech countries with regard to the typology and the process of association legislation in a specific timeframe. The next section of this work has been focused specifically on the Kralovice region. Described here is a historical development with emphasis on the period 1848-1949, which is followed by a characteristic shape, a typology of associations and activities in the district court Kralovice. The final section will then detail the associations of Kralovice, their formation, members, activities and influence of corporations on the development and character of the city. Keywords: activity of associations, association legislation, association, corporation, elite, judicial district Kralovice, Kralovice region, Kralovice, municipality, typology of associations
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Law and Economics and Decision Making Processes in Corporations
Broulík, Jan ; Tryzna, Jan (referee) ; Beran, Karel (referee)
Jan Broulík - Law and Economics and Decision Making Processes in Corporations Abstract The thesis analyses Czech legal regulations concerning decision making in bodies of corporations. For the purposes of this analysis it employs mainly the apparatus of the economic analysis of law. Its basic concepts are also outlined. The author focuses on two kinds of legal entities which are public universities and joint stock companies. The main difference between these two kinds of legal entities, which also impacts the decision-making processes, is the great extent of governmental interventions in public universities. The analysis of legal norms shows how reasons of the economic analysis of law correspond with provisions regulating (i) body elections, (ii) body competence allocation and (iii) the body decision making procedure. The criterion for evaluating the quality of legal norms is effectiveness, meaning an increase of social wealth. The detected imperfections are for example (i) prevailing filling of bodies of universities in accordance with the principle of seniority, rather than according to the management skills of candidates (ii) the impossibility of protection against breach of shareholder's loyalty duty which leads to not passing of a general meeting decision and (iii) the mandatory nature of provisions...
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Litomyšl of Albert from Šternberk
Večeře, Vojtěch ; Zilynská, Blanka (advisor) ; Hledíková, Zdenka (referee)
The medieval study Litomyšl of Albert from Šternberk is a fusion of two historiographical methods. Regionally-historical and biographical. These methods lead to the unusual view of this issue, which had already been established in literature. This paper focuses mainly on the history of bishopric in Litomyšl and its center (town and domain). The author tries to look at this topic through Albert from Šternberk, who was an important imperial prelate-diplomat and also a bishop of Litomyšl during years 1364-1368 and 1371-1380. In order to maintain a complexity of this topic, it is essential to focus on both Alberts live and genesis of young Litomyšl diocese. For this reason the first part of the study is an analysis of emergence and formation of bishopric in Litomyšl, which is followed by a comprehensive study of Albert's political live. Than, the author gets to the very issue of the relationship between the monitored prelate and his Litomyšl dioceses and he tries to look at this relationship from several different perspectives. The reason for using this approach is an effort to speak out against the persistent view, that Litomyšl bishops in the era of Karl IV. (mostly high-ranking politicans and officials) were just "titular" prelates without self-interest in the management of the bishopric. Through...
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Insurance Protection of a Selected Business Entity
Pavlík, Jan ; Toman,, Petr (referee) ; Ptáček, Roman (advisor)
The aim of the master‘s thesis is to design the optimal insurance protection of a business entity. The work is divided into several parts. In the first part I deal with the methodology of work, theories and legal regulation of insurance of business entities in the Slovak Republic. In the second part, I analyze the current form of insurance protection of a business entity, I solve the risk analysis of the company and I look for the main risks of the entity with respect to its economic activity. I also analyze the current form of insurance protection and look for shortcomings or unnecessarily insured risks that the company does not need. In addition, I verify the accuracy and timeliness of all data on insurance contracts. In the design part, I will recommend the company's management to modify existing contracts and propose a new optimized insurance coverage. Taking into account the price and quality of current contracts, the possibility of modifications, extensions and newly offered products, I will recommend the continuation of existing contracts with possible modifications or entering into new contracts.
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Share pledge in a corporation
Pašek, Dominik ; Elischer, David (advisor) ; Frinta, Ondřej (referee)
Share pledge in a corporation Abstract The thesis deals with the share pledge in a corporation. In the beginning I analyse the meaning and purpose of the lien. The following section deals with pledgeability of a share in a corporation. Firstly, I discuss the pledgeability of a share as an intangible movable asset that represents a set of rights and obligations arising from participation in a corporation and, further, the share pledge in each type of corporation, including the association and unit owners' association. The different rules for shares depend on whether they are in a form of a security or not. Subsequently, I deal with the formation of a lien, while focusing on the various titles from which the lien can arise and the question of the moment of creation of the lien. I analyse in detail the creation of a consensual lien, i.e. on the basis of a pledge contract. This is followed by the creation of an ex actu lien on the basis of a court's approval of an agreement of the heirs to divide the estate, and on the basis of a tax administrator's decision pursuant to the Tax Code, where I also provide practical information communicated by the General Financial Directorate. Then I analyse the ex lege lien, and I deduce several options where it could theoretically arise. In the part of the work that I consider...
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Making the image of women in company magazines
Dlasková, Kristýna ; Poucha, Tomáš (advisor) ; Köpplová, Barbara (referee)
Internal communication is essential for every company. However it is not always perceived as such. Internal communication is a conveyor of information and company's values. It is based on corporate culture and it also influences in. It affects atmosphere and performance of the company, engagement and overall happiness of employees. It is also related to the rate of their fluctuation. Diversity, which is the key to the diversity of approaches and perspectives, is also comparatively important to the functioning of the company. Diversity brings more effective problem solving or team functioning. In this respect, companies should strive for gender equality in their working environment and take supportive initiatives to help women overcome barriers in the labor market. The Czech Republic is one of the worst-ranked countries in the European Union in terms of gender equality in the labor market. This diploma thesis deals with the interconnection of internal communication and topics related to promoting women in work and personal life. The aim of this thesis is to use qualitative research to find out how selected domestic companies work with these topics in internal communication.
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Business Trust
Horejšová, Aneta ; Josková, Lucie (advisor) ; Černá, Stanislava (referee)
Business Trust This diploma thesis deals with the designation of the trust as a possible operator of a business enterprise, and so its use as an equivalent of a business corporation. The main goal is to compare these two entities in their differences and to find out whether the operation of the enterprise through the trust can be attractive for its settlor and what will be the advantages and disadvantages of this arrangement. The thesis is divided into seven chapters, including the introduction and the conclusion. After the introduction to the diploma thesis, the second chapter deals with a brief outline of what the trust is and the complexity of its legal regulation. It continues with a brief overview about the existence and functioning of the trust under the Czech Civil Code. The third chapter defines the trust as a business entity. It deals with the trust as an entrepreneur in business relations, and outlines settlor's possibility of anchoring business operations to the trust and conveying the necessary assets. The fourth chapter compares some interesting aspects of business corporations with their possible equivalents in the trust, thus outlining conformities and differences in their functioning. In particular, the differences between the contributions to the registered capital and the...
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