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Influence of Internet on Competion
Netolická, Daniela ; Zemplinerová, Alena (advisor) ; Ždímal, Martin (referee)
Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market.
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The Progress of Czech Insurance Market
Dvořáková, Michaela ; Daňhel, Jaroslav (advisor)
My labour describes a progress of insurance market from the origins. After the second world war there functioned monopolistic The First Czech Insurance Company and the insurance was imperfect and agreed with then economic situation. The biggest improvement happenend in 1991, social and economic transformation opened the door to business in all branches of financial market. A population adapted for a competitive invironment and a new legislature in a very short time. It was necessary to realize the own responsibility of risks and financial needs. Today's insurace quality is comparable with advanced countries of the EU and people find important to insure their property and lifes, it show us total indicators of insurace. Nowadays the knowing and orientation in the insurance market improve the and there are offered still better insurance services to customers.
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Competition and the national champions in globalization primarily in terms of the situation in the Czech Republic
Alexandrová, Jiřina ; Hejda, Jan (advisor) ; Bradáč, Albert (referee)
This thesis defines and analyzes the existing rules of procedure and legislation to protect competition in the principle of de lege lata in the Czech Republic with regard to the operation of national champions and marginally in terms of policy, national champions in Europe, analyze the status of the principle of national champions and classified in the context of existing conditions with global effects in the field, arguments concerning the existence and status of national champions in the competition (de lege lata versus de lege ferenda) in terms of various aspects of their responsibilities. With regard to the objective of work was dealing with the issue of regulation of irregular acquisition of electric power in the context of the possible advantage of champion and the emergence of any injury to other competitors or consumers as a result of this advantage. The aim of this work is to describe the regulation of de lege lata in the Czech Republic on irregular acquisition of electric power and showing a solution and to answer the question of whether the change de lege ferenda may remove any harm other competitors or consumers.
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Strategic Analysis of an Enterprise
Benešová, Marie ; Kovář, František (advisor) ; Dománková, Jana (referee)
The task of my thesis on the topic of "Strategic Analysis of the Enterprise" was based on the analysis of external and internal environment in the firm PROFIL NÁBYTEK, a.s. The goal of this analysis is proposal some advisable strategies for future development of the company. Object of the company is a joinery and business activity. This thesis exploits theoretical knowledges of the special literature. This work deals with terms of strategic management, strategy, process of strategical planning and several types of basic strategies. After a studying of special literature I shortly described the company and then I gave an attention to the mission, an analysis of external and internal environment, enterprise objectives, proposal and analysis of convenient strategies, which should lead to consolidate and strengthen the competitive position of companies examined in the market. Total appreciation and strategy suggestions I made by the help of SWOT Analysis. The thesis gives us more information that may be the basis for further important decision-making and planning development of firm PROFIL NÁBYTEK, a.s.
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Analysis of competition in the regional toy market
Červenková, Lenka ; Vávra, Oldřich (advisor) ; Pešek, Ondřej (referee)
My thesis deals with analysis of competition in the local toy-market concretely with analysis of two comparable toyshops situated in shopping-centers in central Prague. Preliminary I present and define key terms that are essential at comparison of competition ability (competition, competitive advantage, toy market, customer and his specifics). To make my own research I elected standards that significantly influence customer satisfaction while shopping and determine possible future shopping, and created questionnaire. During valuation I commented point gains, looked for strengths and weeknesses and designed possible improvements. Total score were used to compare competitive ability of both the firms. My thesis is not only instruction manual for surveyed shops and determination of their competitive ability. It could be used as a general guide to increase competitive ability of other firms or as a starting point for further consecutive thesis and researches.
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Product line analysis of Janus company
Kudrnová, Gabriela ; Vávra, Oldřich (advisor) ; Drábová, Veronika (referee)
The thesis describes a company that distributes laser printers and copy machines. Using the portfolio analysis, I seek for products that should be on offer further and those that should be excluded from the sortiment. The thesis also describes services that serve as a support of the product. At the end the portfolio of this company is compared to portfolios of competing companies.
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Comprehensive Website Analysis
Štrupl, Václav ; Raška, Ondřej (advisor) ; Tichý, Jan (referee)
The main aim of this bachelor thesis is to describe points of view from which you can analyze web pages and what methods you can use. In practice, the target group of this text would be rather managers than technical workers, because this work is not meant to be a compact "cookbook" after reading which you are able to analyze web sites by yourself. Instead, I'm trying to involve all the web site qualities and help with setting priorities in analytical activities which are fundamental when you are designing a new or running an existing web site. Writing my work I was coming first of all from my own experience having been gained by long self studies and work in consulting companies "H1.cz" and "Dobrý web". The analysis of web pages has been one of the most important services provided by both of these companies and it has been ordered by hundreds of both individual and enterprise clients until these days. The work is divided into major thematically designated parts, each focused on a specific quality of web pages (e.g. usability, accessibility, search engine optimization etc.) with its own particular analytical procedures and methods. I consider this way of division to be the most transparent, even though you can find other possible ways such as dividing all the analytical methods into groups according to the part of the life cycle in which the analyzed web site is situated. Some of the analytical procedures and methods are easier to understand from examples than from the text description and that is why I have used some well-known web sites of University of Economics' institutions as examples.
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The competition in the area of money mediums
Lad, Richard ; Havel, Jan (advisor) ; Kadeřábková, Klára (referee)
The object of interest of this work is application of the competition on the area of money. Money mediums competed with each other through various characteristics in the history which changed in the dependence on market circumstances, on concrete shapes of money or on interventions of executive. The aim of the work is to show individual forms and kinds of the competition among money and present them with some concrete historical examples. There were some periods of evolution of money where belonged precious comodities gold and silver which were transformed to other forms of coins. The other point was the emergence of money substitutes, particularly of banknotes and deposit certificates which began to differ with reserve cover. The economist von Hayek offers fiduciary banknotes which would be produced by privat banking against a goverment monopol of money where money compete with quite other ways. The final phase offers the situation of by goverment controlled money of today. The sight at the development of the competition among money mediums is realized by helping of the methodology of the austrian school.
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Consumer competition for Pfanner, s.r.o.
Šťastný, Ondřej ; Vávra, Oldřich (advisor) ; Mencl, Petr (referee)
This thesis focuses on consumer competitions. Author designed the consumer competition based on theoretical knowledge, which is mentioned in the theoretical part of the thesis. This part contains all types of competitions,legal regulations and outlines present problems in this area. In the practical part of the work author describes juice market and target group. Key part is the competition design itself, including the economic impact of the competition.
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