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A contrastive analysis of metaphors in economic Spanish.
PAVLÍKOVÁ, Nikol
This bachelor thesis examines a contrastive analysis of metaphors used in economic Spanish. The thesis comprises from a theoretical part and a practical part. The theoretical part aims to elucidate the concepts of metaphor and multi-word expressions. It then seeks to clarify the language used in the field of economics and, subsequently the realm of metaphors within Spanish economic discourse. The practical part involves a corpus analysis of selected metaphors, each presented sequentially, followed by a contrastive analysis based on the findings derived from the corpus examination.
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Zombie as a Metaphor of Human Society
PÝCHOVÁ, Nela
The bachelor thesis deals with the interpretation of the undead or zombie in popular culture. It examines the features with the help of which their specificity is constructed (even compared to the characters of vampires or artificial beings) and the meanings that zombies generate in specific works. It traces how and how much zombies reflect the state of society (in the sense of the circulation of social energy and related themes) and how do these zombie metaphors change over time. The thesis focuses mainly on film production, but also addresses the question of how these representations differ in different media. The primary sources are the works of popular culture themselves and the main method of interpretation is their interpretative comparison placed in the context of the time the works were created and the socio-cultural setting that can be observed at that time.
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A popular fairy tale as a theme referring to the sources and strength of it's author
FEJTKOVÁ, Tereza
The work deals with the search for the strength and resources of man in his favourite fairy tale story. The theoretical part deals with the fairy tale in general, its characteristics and structure. It also summarizes the importance of the psychological effect of the fairy tale on man. The application of fairy tale themes in art therapy work is described in more detail, and the background of projective-intervention therapy is mentioned.The practical part focuses on the search for strength and resources in the theme of My Favourite Fairy Tale. Seven case studies are presented, which are developed using a qualitative research method. In line with the focus of the art therapy study, the respondents' artifacts are interpreted in detail. The findings from the practical part of the thesis, together with the theoretical aspects, are compared in the discussion and the results are summarised in the conclusion of the thesis.
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Still Hunt
Volková, Klára ; Zet, Martin (referee) ; Klodová, Lenka (advisor)
Annotation 1. Introduction to the environment of rural cemeteries. 2. The Watching most visited graves. 3. The establishing most visited gravis. 4. Getting to know the fate of the dead. 5. The working with photos borrowed from survivors. 6. The controversy over the intimacy and generalization of the cemetery as a place of final rest and prepare for oblivion.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
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Model
Hládeková, Katarína ; Mazanec, Martin (referee) ; Zahoranský, Dušan (referee) ; Fajnor, Richard (advisor)
The dissertation thesis studies the extension of the context of the term model as a means of interpretation for Czech and Slovak post-conceptual works of art. Based on result of a historical excursion into the history of painting, sculpture and architecture, the thesis offers a new typology of a model which is exemplified on particular work of art of Czech and Slovak post-conceptual era in the first two decades of the 21st century. The historical part of the thesis concludes the following: model in the art is an emancipated form originating from different academic as well as layman discourse; emancipated model has a methaphorical layer and thus it reflects wide historical, cultural and social relations. The categories proposed include: a linear model, a physical model, a cognitive model and an immersive model. The linear model encompases the sketch themes and so-called visualization metaphors (graphs, charts, schemes, etc) and originates as a reaction to information saturation and complicated networks. The physical model is a form to architecture and hobby modelling, it is characterised by a simple, „sketchy“ structure reacting to social themes and individual and collective memory. The cognitive model points to the cognitive turn of the society, it evaluates the materialisation of mental space and explains the emancipated model as an open category. Finally, the immersive model interprets the medium of exhibition as a model form which is articulated by and artisitic manifesto or an architectural interference. Another form of immersion that is being discussed in the chapter about immersive models, is a photographic or 3 D computer illusion as a reaction to society‘s virtualisation. Simultaneously to theoretical-historical research, an artistic research was taking place which became the basis for the creation of different categories and typologies of model. Each proposed category thus includes a so-called author‘s note reflecting the practical part of the dissertation thesis.
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Metaphor in Supervision
Vávrová, Lenka ; Havrdová, Zuzana (advisor) ; Valenta, Milan (referee)
The thesis on Metaphor in supervision is divided into two parts. The first theoretical part deals with metaphor in the linguistic level, its semantic level and then the use of metaphor in supervision. As it turns out, metaphor is often conceived as a phenomenon, as an image, or as a grasp of a person's intrapsychic processes. Metaphor itself is often described by metaphor and we can easily get into a vicious spiral. It is the theoretical part of the thesis that takes us out of this spiral, capturing and anchoring the abstraction of metaphor in the real world. The exploration of metaphor has taken the form of a qualitative research methodology, specifically using IPA. The research investigation involved 11 research participants who were purposively selected based on criterion sampling. The research strategy included the necessary self-reflection by the researcher and in the initial stage of working with the data through deconstruction of the text. In the data analysis we can find first the pre-research and then the actual codification associated with direct quotations. This is first sorted into a clear table for better orientation. The discussion then focuses on answering the main research aim that was met and the research questions. These are answered in the form of a kind of sub-chapter when we...
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He is the figure or image of the spiritual temple, which is our body. The temple as a metaphor
Havelka, Tomáš
The paper mainly deals with literary metaphorizations of the Christian temple in three basic typologies of the temple, as metaphors of the human body, a prefigurative pattern of the history of Solomon’s temple transferred to the history of church communities and the metaphor of knowledge. In any religion, the temple is not just a place for believers to gather, it has always been understood as a transcendent gate connecting the created world and God’s presence. It represented the “center of the world” and gradually took on various typological and metaphorical realizations: Solomon’s temple, the heavenly Jerusalem, the divine circle, whose center is everywhere and whose circumference is nowhere. This led to the fulfillment of various dispositions. On the other hand, remarkable practices are also present in the literature of the 17th and 18th centuries, interpreting the temple in the opposite way, namely as an anthropomorphic metaphor of the human body, most prominently in the case of J.F. Beckovský.
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