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Influencer Marketing Focused on Women's Fitness
Vondráková, Lucie ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Influencer Marketing Focused on Women's Fitness Objective: The main aim of the bachelor's thesis is to find out the benefits of the Fitness Influencer Marketing for female customers. Method: For the practical part of this bachelor's thesis were used two types of questionnaires. The first type was a questionnaire with fitness influencer and the second method was questionnaire for the online fitness consumers. Overall, 130 consumers participated in this questionnaire, their age ranged between 18-60 years. One influencer was selected to participate in the second questionnaire. This selection was also limited by age, specifically her age had to be between 18-45 years. The entire research was focused on women from Czech Republic interested in online fitness and fitness influencers. Nevertheless, there were more positive aspects in this research. Results: The results show that the consumers are interested in fitness influencers marketing and online marketing because of three positive aspects such as the desire to improve physical condition, the motivation to do more sports, and to get an already compiled training. However, there are also negative aspects such as lack of control over the exercises, comparing oneself to others and drastic diets that can lead to eating disorders. There were more...
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New materials to support the teaching of biochemistry in secondary schools - vitamins in nutrition and metabolism
Budíková, Kateřina ; Martínek, Václav (advisor) ; Teplá, Milada (referee)
Vitamins are a topic that is discussed throughout various fields of human knowledge. They are especially important because they cannot be synthesized by the human body and are needed for the proper function of the body. The most common task of the vitamins is participation in antioxidant reactions and their role as cofactors of various enzymatic reactions. For these reasons, it is very important to have sufficient intake of vitamins and pass this knowledge onto students in school. As a result of my own analysis of selected secondary school chemistry textbooks, the topic of vitamins is not often presented clearly enough and the textbooks are not focused on linking the topic of vitamins with their particular function in the human body and with students' everyday life. Based on these circumstances, a set of educational materials called The Vitamins in Human Nutrition and Metabolism was created. The set includes an educational PowerPoint presentation, a worksheet and revision cards. The set contains graphic schemes and illustrations supporting connections between the vitamins and everyday life. The set of educational materials is available on website studiumchemie.cz (the Department of Chemistry Education, Faculty of Science at Charles University). The new materials can be used to aid education of the...
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Motivation to exercise and healthy lifestyle in young adults
Doubravová, Petra ; Novotná, Klára (advisor) ; Táborská, Silvie (referee)
BACHELOR THESIS ABSTRACT Author: Petra Doubravová Supervisor: Mgr. Klára Novotná, Ph.D. Title: Motivation to exercise and healthy lifestyle in young adults Abstract: This theoretical and practical bachelor thesis deals with the topic of motivation to exercise and healthy lifestyle in young adults. The main aim of the thesis is to map the motivation to exercise and healthy lifestyle among young adults aged 20-40 years and their attitudes towards these areas. The theoretical part focuses on the issues of healthy lifestyle, exercise and movement recommendations within a lifestyle framework. An important part is the motivation for exercise and healthy lifestyle and its importance in physiotherapy. Finally, it marginally examines motivations for exercise and healthy lifestyle during the Covid-19 pandemic and the changes in habits caused by various arrangements. A questionnaire survey was used to collect data for the practical part. The questions in the questionnaire relate to the topic of lifestyle, physical activity and feelings associated with physical activity and there were 33 questions in total. They were constructed according to the studied literature and some questions were taken from the book "Motivating People to Be Physically Active" by Marcus and Forsyth from 2010. The questionnaire was created on the...
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The educational role of the nurse working in primary care
MARKOVÁ, Monika
The thesis focuses on the educational role of the nurse working in primary care. Education is the upbringing and training of an individual, the aim of which is to change their behaviour, attitudes, actions and beliefs. Primary care is comprehensive and coordinated care. It is a set of activities that focus mainly on prevention, health promotion, but also on treatment, therapy and examination. High demands are placed on the primary care nurse in terms of the proper and smooth running of the practice, administration or performance of procedures. The first aim of this thesis was to find out how nurses working in primary care educate and motivate their patients to make lifestyle changes. The second aim was to find out in which areas the nurse most frequently educates. The practical part of the thesis is developed through qualitative research. The research population consists of twelve nurses working in practices of adult general practitioners. The data was collected using a semi-structured interview. The nurses were asked 33 questions that focused on patient education. Based on the interviews and the data collected, the results were open coded into six categories. From the results of the research, it was found that nurses working in primary care do not follow any educational process or have any educational plan, rather they draw from their own experience. It was also found that the nurses do not have enough time for the patient nor a proper educational environment in which to conduct education. According to the results, it was found that nurses most frequently educate patients on issues such as diabetes mellitus, hypertension, obesity, preventive vaccinations, or elevated levels of cholesterol. The current issue, as of the month of March 2024, when the data collection was conducted, was the educational activities of nurses focused on the issue of whooping cough. Based on the findings, a material for a seminar for nurses working in practices of general practitioners was developed. The seminar focuses on the implementation of effective patient education by a nurse working in an adult general practitioner's office.
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Analysis of the Lifestyle of University Students in BUT
Klíma, Josef ; Muchová, Marta (referee) ; Lepková, Hana (advisor)
The bachelor’s thesis focuses on the analysis of the lifestyle of university students. Considers their habits of the lifestyle, exercising physical activities and the habits of alimentation. Specifies the theoretical findings of the healthy lifestyle and compares them with the results of the research among the university students in period between January 2013 and November 2013.
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Economics of Health of University Students
Fila, Vít ; Blahutková, Marie (referee) ; Lepková, Hana (advisor)
Bachelor thesis: „Economics of health of university students“ addresses the issue of current health and lifestyle of university students from the perspective of health economics. Through the questionnaire, both collected information about lifestyle, health status and relation to health. There are also monitored financial costs associated with the students' health and prevention. The design of the elaborated recommendations for improving the relationship university students to health from the perspective of health economics.
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Analysis of the Selected Company by the Selective Methods
Toroni, Adam ; Staňo, Andrej (referee) ; Hanušová, Helena (advisor)
The subject of this thesis is a detailed analysis of a chosen fitness center by means of chosen methods. It is divided into several parts.We are gradually going from the description of each method of analysis of the external and internal environment, through the allocation of problems and defaults determined by the application of these methods on the business subject, to the references that are representing the most effective and the most realistic options of solutions of problems of the given organization.
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