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Strategy of a Firms Development
Plachká, Julie ; Marciánová, Pavla (referee) ; Pirožek, Petr (advisor)
This thesis focuses on proposing further development strategy for a company that operates a small Mexican bistro and a food truck in Brno. The theoretical section defines key concepts and insights regarding the development of small businesses. The analytical part applies selected research and analytical methods to data obtained from both primary and secondary sources, providing an evaluation of the current situation of the company. The proposal section concentrates on suggesting a specific strategy and its assessment.
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Zoos within the structure and functioning of European cities
Mati, David ; Tichý, Jan (referee) ; Pavlovský, Tomáš (advisor)
The main topic of this bachelor thesis is a comparison of a Brno city and a Zoo Brno, as representatives of European cities and zoos, regarding their structure, functioning, operation, their mutual influence and cooperation. The thesis deals with certain features that occur in urban and zoo structures and with the demonstration of individual analyses. These include, for example, analyses of planning development documentation, transport infrastructure, management and financing methods, engineering networks, or public space amenities. Evaluation of these analyses will reveal whether zoos and cities have the same, similar or completely different structure. The introductory part of the thesis deals with the origin of zoos, their development, common factors, contexts, and their influence on the structure of many European cities.
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Entrepreneurial Intention of Business Development
Koch, Michal ; Kloda, Radomír (referee) ; Žižlavský, Ondřej (advisor)
This bachelor thesis focuses on determining the position of small companies in the economy, current possibilities of e-business on the internet and the structure of the business plan for a forming or an already existing company. The object is processing a business plan for the progress of the existing company with a short history, which sets the right direction of its future development.
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The Development Proposal of Small Czech Manufacturer of Transformers and other Wound Components
Čermák, Radek ; Novák, Jiří (referee) ; Bumberová, Veronika (advisor)
This diploma thesis deals with the proposal of the company ELEKTROKOV,a.s.ZNOJMO, specifically its Electro plant, which operates in the field of transformers, chokes, welding clamps and other winding parts. The first part of the diploma thesis is the theoretical part, which includes primarily variants of possible development of company and selected analyses of both the external and the internal environment of the company. These analyses are used in the practical part of the work, where they have the aim to assess the current situation of the company. Based on the results of these analyses, some solutions are set for expansion of the company to the foreign markets and maintain its position on the domestic market.
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The Proposal for Development of Family Wine Shop in Prostějov
Obořilová, Tereza ; Procházková, Lenka (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with evaluation of the current state of the Vinotéka Rek family business and results in a strategy of its further development. The first theoretical part is based on the theoretical backgrounds focusing on the development and growth of entrepreneurship in particular small and family businesses, the context of strategic management within the development of companies and also on selected analytical and research methods that examine the internal, external and market environment of the company. The second, analytical part of the thesis contains the practical application of the methods to the selected company, the identification of key factors and impacts on the company and the evaluation of the overall results for the subsequent selection of the appropriate development variant. Third, the part of proposals builds on the results of the analyzes and processes the selected variant of the development strategy, including the implementation steps and the benefits of the proposals.
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Development Strategy of the Company
Cepáková, Hana ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with the strategy of business development of company, which produce natural jewelry and accessories. Based on the strategic analysis, the company's position on the market and its competitive advantage is determined. According to the company's vision and strategic goals, a comprehensive strategy for the development of a small business is proposed, including a time schedule for implementation.
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The Proposal for the Strategic Development of a Startup Operating in the Field of Online Media on the Czech Market
Oulehla, Radim ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The thesis deals with the proposal of a strategy of a start-up operating in the field of online media on the Czech market. The first part of the thesis explains to the general concepts related to strategic management, selected analyses of the external and internal environment of the company. The analytical part of the thesis is devoted to the application of selected methods, identification of the external and internal environment of the startup and situational assessment. The findings from the analytical part of the thesis are then used to develop an appropriate strategy proposal that leads to increased sales and the creation of a stronger community of loyal customers.
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