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PR in the communication of a construction company
Mešinová, Martina ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
This bachelor thesis explores the use of marketing and PR in the communication of a construction company with its customers. The theoretical section defines basis marketing terms, research, and the construction market. The practical section conducts marketing research through surveys among construction firms operating in the Czech and Slovak Republics, segmented into four market segments. Additionally, an interview with the construction company TH STAV s.r.o. is included. Research results are evaluated and compared. The thesis concludes with recommendations for improving the current situation of construction companies in the market using marketing tools and their potential future applications.
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ICT Selection
Urbánek, Jindřich ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
This bachelor thesis is focused on the selection of an information system for a construction company. Based on the analysis of the current situation of the company and its requirements, the most suitable system is selected to meet these requirements to the highest degree.
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Proposal to improve the marketing mix of the company
Stašiniak, Šimon ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with proposals for improving the marketing mix of the construction company UNA – Rodinné domy s.r.o. In the entire bachelor's thesis, I proceeded according to the theoretical basis of the work, which can be found in the theoretical part. Subsequently, I performed an analysis of the marketing mix and marketing environment of the construction company UNA- Rodinné domy s.r.o. Based on the results of the analysis of the current situation, I submitted proposals for improving the marketing mix.
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Communication and corporate culture in construction engineering
Macinková, Martina ; Molnár, Josef (referee) ; Linkeschová, Dana (advisor)
This bachelor thesis is focused on communication and corporate culture in the construction engineering, with an emphasis on importance and improvement. The thesis aims to capture the importance of this topic in the context of the construction engineering. In the theoretical part of the thesis, the issue of communication and culture in the construction industry is examined in detail to provide a comprehensive overview. The practical part presents the results of the research conducted, combining quantitative and qualitative approaches. The data was obtained through questionnaire surveys and guided interviews with employees of selected construction companies. The paper concludes with a summary of partial conclusions and formulates recommendations for improving communication and corporate culture in construction companies. This work included a proposal for a more effective survey methodology and tips for making the industry more attractive to young people.
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Team cooperation and company culture in construction engineering
Eckeltová, Petra ; Ehrenberger, Ondřej (referee) ; Linkeschová, Dana (advisor)
This diploma thesis deals with teamwork and corporate culture in construction. The objective of the thesis is at first to theoretically define the topic of teamwork and corporate culture in construction. The theoretical part provides a coherent view of the issue. The practical part presents the results of quantitative and qualitative research. Data were collected through the questionnaires and structured interviews with employees of construction companies. Parts of the thesis are partial conclusions and recommendations for improvement. The result of the diploma thesis is methodological manual for small and medium construction companies. This manual could attract new employees and customers to the companies.
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Offer of the Construction Company to Public Tender
Haase, Jan ; Veber, Roman (referee) ; Nováková, Jana (advisor)
The thesis addresses the process of assigning construction contracts and its acquisition from the perspective of the construction company. The task is focused on creating public tender`s price propositions by the contender. These findings are from my own personal experience as I was involved in the creation of this particular price proposition. At the time of publication of this tender I worked in a construction company INSKY spol. s r.o. which is mentioned in this thesis. I described the terms which you may encounter during assignment, the progress and the finalization of the contract of the public tender.
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Utilization of Financial Analysis of Construction Company for Needs of Management
Klosová, Sandra ; Kocanda, Pavel (referee) ; Vítková, Eva (advisor)
The topic of the bachelor thesis is the financial analysis of the construction company and its managerial impact. The main goal is to evaluate the financial stability of the subject and explain its utility for the company management. The thesis is divided into two main parts. The theoretical part describes the methodology of the financial analysis and the way to use the output for management purposes. In the practical part the financial analysis of the STAVITELSTVI DANIEL STRYK s. r. o. in 2008 – 2011 is being performed. The financial analysis is based on elementary methods, indexes, summative ratios and key performance indicators.
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Management of corporate purchasing in a construction company
Paulišová, Martina ; Grossmann, Jiří (referee) ; Hanák, Tomáš (advisor)
This bachelor's thesis is focused on management of purchase in construction companies. In theoretical part of the work is defined term corporate purchase and described process of purchasing management. Some models and process of supplier selection is described. Theoretical part analysis situation in three small construction companies. The results are compared and improvements are proposed.
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