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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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Temples
Pokorná, Pavlína ; Horálek, Vojtěch (referee) ; Malý, Břetislav (advisor)
The bachelor's thesis, entitled Temples, consists of a set of paintings that the author perceives metaphorically as personal inner temples. The inspiration for the author was nature, which she considers a temple of its kind. The title of the work comes from the symbolism and artistic typification that are used on Japanese traditional clothing - Kimono. The series of paintings is not only inspired by nature and its motifs, but also freely paraphrases elements from textile design - such as shapes or repetitions.
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Motivating factors influencing the work of directors of nursery school
Pokorná, Pavlína ; Trojanová, Irena (advisor) ; Tureckiová, Michaela (referee)
Master's thesis entitled Motivating factors influencing the work of directors of nursery schools aims to identify motivational factors influencing the work of headmasters. The main objective of the research is to determine which of motivation, stimulation, and demotivating factors affect headmasters of nursery schools of the Pardubice Region. Based on quantitative and qualitative research lead to the fulfillment of specific objectives. The first partial objective is to conclude from created questions for a research and carrying out research among nursery schools among Managers of Pardubice region through a questionnaire survey and subsequent analysis of the data,what motivational factors, stimulation, demotivating and to what extent, affect the work of directors of nursery schools in Pardubice region. The second partial objective is to compare the motivational factors influencing the work of selected directors surveyed of nursery schools in Pardubice region at different stages of their professional development and to identify changes in the scope of these factors of motivation. The research suggests that motivational factors influence the work of directors rather moderately, stimulatory factors in their work are mostly highly motivating and demotivating factors are strongly demotivating. All the...
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Temples
Pokorná, Pavlína ; Horálek, Vojtěch (referee) ; Malý, Břetislav (advisor)
The bachelor's thesis, entitled Temples, consists of a set of paintings that the author perceives metaphorically as personal inner temples. The inspiration for the author was nature, which she considers a temple of its kind. The title of the work comes from the symbolism and artistic typification that are used on Japanese traditional clothing - Kimono. The series of paintings is not only inspired by nature and its motifs, but also freely paraphrases elements from textile design - such as shapes or repetitions.
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Sukcese vegetačního krytu po velkoplošném rozpadu horských smrčin v NP Šumava
Pokorná, Pavlína
The aim of this thesis is to evaluat the present state of herb layer vegetation after disturbance of mountanin Norway spruce forests in the Šumava National Park and wheather the herb layer vegetation of the mountain Norway spruce forest is determined by a spatial structure of general level of the upper canopy before disturbance even after twenty years. Overall, seven areas around Březník were evaluated. Releves of various one square meter areas which were situated under dead standing trees, under former subdominant trees, and in canopy gaps was conducted. Overall 242 phytocenological releves were made. The evaluation was supplemented by a tentative research of soil conditions with 22 soil samples taken. The results of phytocenological releves indicate that there is a connection between herb layer vegetation and its habitat of former canopy gaps, and a habitat of dead standing tree, which had formed the general level of the upper canopy in the past. However, the difference 20 years after the disturbance is not very significant, but it is still noticeable. It was discover that Avenella flexuosa and Vaccinium myrtillus are located in plots under dead standing tree and subdominant tree spruce compared to Luzula sylvatica which mostly appears in canopy gaps. The results also demonstrate, that the structure of herb-layer vegetation is conditional on habitat circumstances, particulary on the presence of rocks at the location. In areas where coverage of rock is higher Vaccinium myrtillus prevails and there is higher coverage of Norway spruce (Picea abies).
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Sexually psychological factors of atractivity of men
Pokorná, Pavlína ; Weiss, Petr (advisor) ; Šulová, Lenka (referee)
The thesis deals with sexually psychological factors of what makes males attracive. The theoretical part is based on the theory of evolutionary psychology. We are interested in heterosexual women's strategy when choosing a partner. Of the factors that may affect their partner choice, we have focused on one physical attribute, the penis. The attribution of the importance of penis size depends on the individual. However, we try to find a connection between penis perception as a significant factor of what makes male attractive and other aspects, not only sexuality. For the purpose of our research, we have developed a specific questionnaire which, through a series of questions, examines the attitude towards the importance of penis size. The second part of the questionnaire is more intimate, identifyinf the relationship status, sexual experience, phase of the cycle and the use of hormonal contraception. The questionnaire was simply called "Does Size Matter?". The administration was online and we addressed women through social networks. We received responses from 276 respondents. We found several differences in penis perception as an important factor. Women who have a friend with benefits (they meet a man just for sexual satisfaction) are more likely to consider penis size more important. Women who feel...
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Motivating factors influencing the work of directors of nursery school
Pokorná, Pavlína ; Trojanová, Irena (advisor) ; Tureckiová, Michaela (referee)
Master's thesis entitled Motivating factors influencing the work of directors of nursery schools aims to identify motivational factors influencing the work of headmasters. The main objective of the research is to determine which of motivation, stimulation, and demotivating factors affect headmasters of nursery schools of the Pardubice Region. Based on quantitative and qualitative research lead to the fulfillment of specific objectives. The first partial objective is to conclude from created questions for a research and carrying out research among nursery schools among Managers of Pardubice region through a questionnaire survey and subsequent analysis of the data,what motivational factors, stimulation, demotivating and to what extent, affect the work of directors of nursery schools in Pardubice region. The second partial objective is to compare the motivational factors influencing the work of selected directors surveyed of nursery schools in Pardubice region at different stages of their professional development and to identify changes in the scope of these factors of motivation. The research suggests that motivational factors influence the work of directors rather moderately, stimulatory factors in their work are mostly highly motivating and demotivating factors are strongly demotivating. All the...
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Marketing Strategy of the Company
Židlíková, Eva ; Pokorná, Pavlína (referee) ; Chlebovský, Vít (advisor)
Židlíková, E. Corporate Marketing Strategy. Diploma Thesis. Brno: Brno University of Technology, 2014. The thesis focuses on a marketing analysis of the Victoria company, a travel agency located in Brno. Its principal objective is to create a corporate marketing strategy based on a marketing research and analyses that determine preferences and interests of consumers in the area of tourism. The thesis is subdivided into two sections – theoretical and practical. The theoretical section comprises chapters describing various theoretical bases of marketing as well as the manner of drafting a marketing plan. The practical section presents practical findings related to the thesis.
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Hodnocení současného stavu a péče o vybraná chráněná území okresu Jihlava a Žďár nad Sázavou
Pokorná, Pavlína
The aim of this bachelor thesis is evaluation of the state and management in selected small-scale protected areas in the district of Jihlava and Žďár nad Sázavou. In total was evaluated The Method of evaluation of the present state and management (Svátek, Buček 2005) 8 protected areas, 5 in district Jihlava and 3 in the district Žďár nad Sázavou. The results of the evaluation show that the state of 5 areas is evaluated as good and the state of 2 areas is evaluated as average and last protected area is the state evaluated as bad. Management is evaluated in 5 protected areas as good, in 2 areas as the average and in 1 areas is management evaluated as insufficient. As the part of the bachelor thesis is refer to the lacks in management and evaluates actual state of the small-scale protected area and design optimalization measures that should improve the state of protected area.
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Analysis of education in the organization ČEZ Měření, s.r.o.
Pokorná, Pavlína ; Jarošová, Eva (advisor) ; Franková, Emilie (referee)
The master thesis deals with analysis of education in organization ČEZ Měření, s.r.o.. The goal of this thesis is to chart present situation in organization from the management opinion and also from the opinion of employee. The thesis is divided to the free parts. The first part is teoretical, which decribe theoretical topic of education. Second part is methodical with basic description of research sample, goals and methods of research. The last part is focused on research and summarizes the concrete results of research.
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