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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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Proposal of Communication mix of a Company
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on the design of the communication mix in the company Rely servis s.r.o., which concerns with sale of Hyundai cars and also offers supporting services. In the theoretical part are defined important terms of marketing and marketing mix. The practical part is based on the theoretical part. The design of the new communication mix, which aims to raise awareness of the showroom, to strengthen sales support and to raise awareness of automaker´s offer, is based on the performed analyses.
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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Declaratory action as a type of action
Řeháková, Michaela ; Pohl, Tomáš (advisor) ; Macková, Alena (referee)
Declaratory action as a type of action Abstract An action is one of the most important institutes of civil procedure law. It is generally understood as a procedural act of a plaintiff, but it is also understood as an instrument for the protection of the plaintiff 's threatened or infringed right. It is largely governed by the principle of disposition while the action itself is in fact a complex act of disposition of the plaintiff. Every action has three basic mandatory components which are essential to the question of the identity of different actions. Action also must include prescribed general and special requirements. In practice, we distinguish between several types of actions, the most important division being the division according to the content of the claim. This is how we distinguish between actions for specific performance, declaratory actions, constitutive actions and personal status actions. The object of declaratory action is to declare right or legal relationship. In certain cases, object can also be a legal fact. Right can also be declared in relation to some point in the past. Declaratory action has primary preventive function, but this function is not always dominant. Declaratory action can be positive or negative, the purpose of it is to issue declaratory decision, never constitutive one....
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Nutrition of obese young school-age children
ŘEHÁKOVÁ, Michaela
In the present time is obesity very common and a number of people which have this problem is still getting higher. This increasing problem with obesity shoud not be taken lightly, because it has negative effects on overall health of society. The main objectives of bachelor work called "Nutrition of obese young school-age children" was comparing nutrition habits of children before and after visiting with nutrition specialist. Comparison effect of diet when taken seriously, and how parents contribute in problem of children obesity. Work consists of two parts, theoretical and practical. Theoretical part shows basic principles of how to determine the quality of nutrition for children. Nutrition quality with younger school aged children, with daily nutrition schedule and information about children obesity and how to treat it. Practical part was done by qualitative research. Research was done by using dietary records of pediatric patients and interviewing patients and one or both of the parents. Research was done on four obese patients, who was selected based on their graphs. Patients had visited the nutrition specialist twice, so in research are incudet data from each visit with the therapist. From the results, it is obvious that most of obese patients have at least one obese parent. The main problem comes from parents, because they have bad nutrition and exercise habits. Another important finding is that obesity is not caused by higher energy intake, but by choosing bad food and drinks.
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Proposal of Marketing Strategy
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Šmakalová, Petra (advisor)
The thesis is focused on the proposal of marketing strategy in Rely Services Ltd., which sells Hyundai vehicles and offer additional services. In the theoretical part is to define important terms of marketing and marketing strategies. The practical part is based on the theoretical part, the analysis is based on the design of a processing new marketing strategy, which aims to raise awareness of the showroom and strengthen its competitiveness, sales and image.
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Globalisation Trends in Company Skoda Auto a.s.
Řeháková, Michaela ; Němečková, Iveta (advisor) ; Tročil, Jan (referee)
The bachelor thesis points out to that globalisation is a part of today's world and that its trends pervade almost every area of human activity. This work is aimed above all at globalisation trends in determinants of globalisation, which are reduction of the world and development of technologies, also at trends in transport, in movement of production, in expansion of transnational corporations, in capital flow and in international movement of work force. Development of globalisation trends in Skoda Auto is noticed in above mentioned areas specifically in working of Skoda Auto. The other part of this work is summarization of document Strategy 2025, which defines targets and future trends for company in different areas of its working.
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Proposal of Communication mix of a Company
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on the design of the communication mix in the company Rely servis s.r.o., which concerns with sale of Hyundai cars and also offers supporting services. In the theoretical part are defined important terms of marketing and marketing mix. The practical part is based on the theoretical part. The design of the new communication mix, which aims to raise awareness of the showroom, to strengthen sales support and to raise awareness of automaker´s offer, is based on the performed analyses.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Pasdiora, Daniel ; Řeháková, Michaela (referee) ; Chalupský, Vladimír (advisor)
The thesis is focused on analysis of customer satisfaction and proposals for measures to increase the level of the company Rely Services Ltd., which sells Hyundai cars and a range of accompanying services. The theoretical part contains important terms remainder of this issue is observed customer behavior, the entire process of purchase and meet the needs, then also ways to measure this satisfaction. The practical part is based on the theoretical part, which is initially described the company and its field of activity, are subsequently analyzed measurements of customer satisfaction, which includes individual and sections. In the final part of the analysis and evaluation of the proposal to improve customer satisfaction Rely Services Ltd.
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