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Research on possible climate change impacts
Huth, Radan ; Dubrovský, Martin ; Žalud, Z. ; Šťastná, M. ; Trnka, M. ; Hejzlar, Josef ; Buchtele, Josef ; Růžička, Martin ; Kalvová, J. ; Nemešová, Ivana
Brief information about the projects on climate change impact research running at the Academy of Sciences. Their common part is the construction of climate change scenarios for experimental sites.
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The meaning of brands in marketing
Trnka, Marián ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
The purpose of the thesis is to explain the meaning of brands in marketing. What is the difference between the brand and product. What the brand means for the company and what for the customer. Which factors determine that some brands are successful while others not. Why is design and storytelling important around brands.Futher, the thesis deals with positioning, product, price, promotion, place, innovation. The last part of the thesis deals with the perception of brands on the cola market.
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The Credit Cards -- Past, Present and Future
Bělohlavová, Martina ; Votava, Libor (advisor) ; Trnka, Milan (referee)
Bachelor work is focused on the general development of credit cards from the histrory till the present time and outlines where the market with credit cards will be led to. This work gives us the comapct summary from the beginning of using credit cards abroad and in the Czech Republic too, includes all kinds of credit cards, risks connected with its using, safety and summarizes positives and negatives of their using.
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Zhodnocení personálních činností ve firmě Protool s.r.o.
Trnka, Milan ; Kovář, František (advisor) ; Benda, Michal (referee)
Popis personálních činností ve firmě Protool s.r.o., které jsou zkoumány vnitřním auditem personálch činností. Těchto 10 personálních procesů je detailně rozebráno a jsou zde navrhnuty možnosti, jak současný stav vylepšit nebo se alespoň příbližit k optimu. Na závěr jsou fakta přehledně seřazeny do tabulky a jednotlivé personální činnosti jsou ohodnoceny na bodovací škále od 1 do 5.
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