|
|
Business Plan
Krejsová, Martina ; Pilař, Ladislav (advisor) ; Jakub, Jakub (referee)
This thesis deals with business plan. Theoretical part of this thesis defines basic terms related with entrepreneurship and covers business plan elements based on available professional literature. Practical part encompasses a particular business plan for starting a café in a students dorm. To identify potential opportunities, threats, strengths and weaknesses of this business plan analysis has been performed based on which particular strategies for successful project realization are provided. As a result of conducted marketing research essential information about target market consumer behavior has been gathered and appropriate marketing strategy has been decided. Subsequently to the performed analysis a finance plan is compiled, considering three scenarios of café attendance: optimistic, realistic and pessimistic. A practical usage of a net present value, internal rate of return and payback period to evaluate the considered investment follows. In the business plan conclusion project risks are identified and suitable measures for their elimination are suggested. This thesis aims at economical evaluation of the considered business plan.
|
|
|
Financial analysis of company
Ilyk, Šimon ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
Thesis Financial Analysis is an analysis and evaluation of the financial situation Kama spol, s. r. o. The work is divided into two parts. The first part sets theoretical basis from which the practical part is based. Firstly, it focuses on the principles of financial analysis, followed by a description of users and sources of information from which the financial analysis draws data. At the end of the first section are described methods used for financial analysis. The second, practical part is started by introducing the analysed company, its basic information and its subjects of business. Next, the methods described in the first part, which draw data from the financial statements, are applied. Applied methods are absolute indicators, ratios, and system indicators. Finally, there is a summary of the results and recommendations for the management of the company, which could lead to improvements of the current financial situation.
|
|
|
Corporate Culture
Kuralová, Michaela ; Pilař, Ladislav (advisor) ; Bednarčík, Zdeněk (referee)
This thesis on the topic Corporate culture is about corporate culture in general, (it characterizes its elements, process, strength, typology, diagnosis), and also about selected sub-area of corporate culture (employee silence). The theoretical part of the thesis is based on a literature review and used to introduce the basic concepts and issues of corporate culture. In the practical part was used questionnaire dealing with the employee silence of selected department of corporate x, whose aim was to propose improvements to the current situation. In the work was also used the method of observation and analysis of internal resources to create a short characteristics of the chosen subject and elements of the corporate culture.
|
|
|
Business Plan: Coffee House
Bezemková, Nikola ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
This thesis deals with the issue of the cafe establishment. The mater thesis consists of two main parts. The theoretical one describes basic concepts necessary for the business, which may include the definition of entrepreneurship, the characteristic of the legal forms of business and the catering equipment. Furthermore, the theoretical part characterizes Pacov town and the individual components of the business plan.
The practical part comprises the business plan and its other parts described in detail in the theoretical part. Business plan is divided into 13 steps, which create total picture for the owners and potential investors. The first page of the business plan shows a title page with the company name, logo, address, the responsible manager and contacts. Other pages make up the content of the plan, summary, basic information about the company, description of the business opportunities which the company wants to take as an advantage and control discovered a niche market. Further part clarifies the issue of the individual suppliers to ensure the necessary inputs and raw materials, potential markets and competition analysis in the industry, marketing and business strategies as well as staff. At the end of the plan the financial plan is given, the most important part of the business plan, which decides on the possible implementation of the project and tells, what is more conveniently from the view of the owner, if to carry on the cafe or to rent it. In the last part the main prerequisites for the success of the project and an appendix are formulated. All conclusions are supported by proven and real information from available resources.
|
|
|
Internet marketing mix in small enterprise
Machová, Tereza ; Pilař, Ladislav (advisor) ; Balcarová, Tereza (referee)
This bachelor work deals with the analysis of the marketing mix in the internet environment. The content of the work consists of two parts: theoretical and practical. In the theoretical part of the work the basic concepts in the internet marketing field are defined. So, neither its significant tools which belong to its crucial activity are omitted. Then the individual elements of the marketing mix are introduced which have their specifics in the frame of the internet. In the practical part of the work the company Footshop is presented together with its history and specialization. The main part of the work deals with the analysis of the company´s internet marketing mix. In spite of the full exploitation of the internet marketing there are defined fundamental deficiencies resulting from the performed analysis. Thus, the composed suggestions for improvement serve for the company as a recommendation for their possible application.
|
|
|
Systems evaluating services providing in a hotel
Sloupová, Veronika ; Pilař, Ladislav (advisor) ; Huml, Jan (referee)
This bachelor thesis deals with a system of evaluation of providing services in a hotel. The theoretical part was written largely on the basis of the related literature, as well as internet resources. In the theoretical part explains term such as tourism, accommodation service, quality of services and possible control of these aspects. The main part is focused especially on the Hotel Leonardo Praha. In this part the services that are provided by the hotel are introduces as well as organization structure, current stadium of controlling which is supported by customer feedback. Based on the information by Hotel Leonardo Praha and knowledge of tourism issues the thesis suggests several acts that lead to an improvement in the reputation of the hotel on the market thanks to improvement of communication with customers, self-control of the services and better processing of gained information.
|
|
|
Specifics of implementation of PPC campaigns in Kazakhstan in comparison with the Czech Republic
Akhmetzhanova, Adina ; Pilař, Ladislav (advisor) ; Poláková, Jana (referee)
The paper analyzes the differences and specifics of using PPC adversting on internet in the Czech Republic and Kazakhstan. It defines the basic concepts and tools of internet marketing and describes the internet advertising of Kazakhstan in comparison to advertising campaigns in the Czech Republic. The work mainly focuses on description and explanation of the effect of the Pay-Per-Click advertising campaigns. Geographical advantages will be considered, important statistics and personally designed graphs will be included into the work. Systems, which will be described by AdWords, Sklik, and Direct.Yandex. These tools are selected because they are most commonly used in Czech and Kazakh markets and have the potential to cover advertising around the world. The options for their use and the identified differences are interpreted stating the key specifics of those countries.
|
|
|
Business Plan
Křemen, Josef ; Pilař, Ladislav (advisor) ; Jakub, Jakub (referee)
This thesis evaluates investments based on a business plan. The business plan is developed for the company Agrospol, spol. s r. o. Vračkovice, which intends to expand its product portfolio through the saw-mill site. The company is engaged in agricultural production and operation of the saw would be for her only an ancillary activity to streamline especially human and material resources of the company.
Specific business plan is compiled based on the structure defined in the theoretical part. It contains basic information about the company, organizational structure, product performance, analysis of internal analysis and macro micro surrounding, based on which the SWOT matrix and determined strategy. Thereinafter it describes the marketing activities. Another part of the business plan is focused on information about technology, implementation and risks. The intended investment costs, variable and fixed costs and estimated projected cash flows from the investment are known. In conclusion, the investment is evaluated by selected static and dynamic indicators for evaluating investments.
|
|
|
Business Plan
Chovanec, Miloš ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
This thesis deals with developing a business plan which will result in economic evaluation of the newly founded company. The new company will work independently in the market which will be different from previous years, when it was part of R Ltd. Company. The main activity of the new company is floor heating installation with a heat pump. The first part of the work focuses on theoretical data of the business plan and analyses which will be applied to the practical part of the work. The applied analysis of the environment will be supplemented with a financial plan for five years which will be prepared in three versions. The next chapter consists of analysis and the potential risk assessment of the business plan. The conclusion of the thesis includes overall evaluation with feedback on whether or not it is suitable to implement this business plan.
|
|
|
Optimization of Internet Marketing in the Department of Robotics ABB Ltd.
Vatka, Ondřej ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
This bachelor´s thesis analyses the current state of Internet marketing tools in the department of robotics ABB Ltd., which operates in the field of energy and automation. The aim of this work is to optimize these Internet marketing tools, which uses robotics unit. An important part of the work is also a theoretical view of the area of Internet marketing, such as its history, explaining basic concepts which are included in this branch of marketing or description, how online advertising systems work.
|
guest ::
