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Analysis of success in rebranding Botas, a.s.
Mareš, Jan ; Pešek, Ondřej (advisor) ; Skokanová, Dagmar (referee)
The aim of this thesis is to provide complex view of present condition of company Botas, a.s. - a traditional czech shoes producer. I analysed stregnths, weaknesses, opportunities and threats with the use of SWOT matrix, I also reviewed the marketing instruments, I did a research on perception of the brand and tried to analyse the life cycle, using the data from the final accounts.
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Political marketing in Slovakia
Komorová, Michaela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
This Bachelor thesis deals with the development of political marketing in Slovakia since 1994. In its theoretical part it deals with the basic concepts of marketing used on the political market. The practical part describes the different types of elections which took place in Slovakia, analyses the reasons of the failure of political parties and leaders, and provides the basic overview of promoting methods used in each election.
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The analysis of the "To help and to protect" recruitment campaign
Randa, Miloslav ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
This analysis of the "To help and to protect" recruitment campaign, which is used by the Police of the Czech Republic, is divided into two parts: theoretical and practical. The theoretical part considers the marketing mix and communication, social marketing and social advertisement used. The practical part analyses the characteristics and duties of the Czech Police and recruitment campaign "To help and to protect" (introduction, financing, types of communication channels). This work has employed a survey research in order to discover a possible impact of the campaign on the mass outlook on the Czech Police. Using this information, the recruitment campaign is, in conclusion, assessed and suggestions are made for its improvement.
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Gender Stereotypes in Television Advertising
Smoleňová, Ivana ; Pešek, Ondřej (advisor) ; Vávra, Oldřich (referee)
This study contains basic comparison the status of women and men in television advertising in Czech Republic. It focuses on stereotypic presentation of each gender depending on the type of product presented and on dividing products into two groups each stereotypically regarded as a men's and woman's products . In the first part -- theoretical part, I define basic definitions connected with this area needed for understanding the problem of gender stereotypes in advertisement and their influence on society thanks to the huge power and influence of media. Second part -- practical part contains analyzing of 160 adverts (firstly divided into 4 groups -- food, household needs, financial products and cars), which were presented on television in the year 2008. The analysis used is quantitative contents analysis and it compares each groups of adverts regarding gender prejudice. The last part shortly describe the way how European Union and Czech Republic deal with this problem and activities they have undertaken.
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Marketing of non profit making organization
Mikulandová, Lucie ; Skokanová, Dagmar (advisor) ; Pešek, Ondřej (referee)
The aim of the bachelor thesis was propose remedial measure of activity selected non profit making organization. The theoretical part defines the non profit making sector. There is selected organization, analysis of her marketing activities by the help of marketing mix and recommendation for her incoming activity in the practical part, which I deduced from the swot analysis.
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Marketing Strategy TV Z1
Votrubová, Vendula ; Pešek, Ondřej (advisor) ; Štědroň, Bohumír (referee)
Bachelor thesis is about marketing strategy Z1 TV before and after restructuring. The goal is to reveal the factors which influenced the future development of television so much that it was necessary to proceed with restructuring. Compare TV activities before restructuring and after restructuring and describe the main differences in marketing strategy. During the work, I will focus on detecting errors, which made television or underestimated, and will try to suggest how they could avoid.
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Analysis of the impact of social campaign "Nemyslíš, zaplatíš!"
Čejková, Miroslava ; Pešek, Ondřej (advisor) ; Kristlová, Monika (referee)
Thesis is devoted to analyzing the social impact of the campaign "Nemyslíš, zaplatíš!" Its objective is to evaluate the success of the campaign and its impact on drivers. The theoretical part contains information about social marketing, its differences and development. The practical part focuses on the Road Safety Department, Accident statistics and the campaign "Nemyslíš, zaplatíš!" The thesis also includes its own survey.
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Marketing strategy of the concept of Fair Trade in the Czech Republic
Tlolková, Kristýna ; Pešek, Ondřej (advisor) ; Pehrová, Lucie (referee)
Subject of this Bachelor thesis is a description of the marketing strategy of the concept of Fair Trade in the Czech Republic and propose ways to improve it. The first part deals with the theoretical description of the marketing strategy and also introduces the concept of Fair Trade worldwide. The second part offers an overview of profit and nonprofit organizations involved in Fair Trade in the Czech Republic and describes the marketing strategy for the concept of Fair Trade. The practical part includes a SWOT analysis of the concept of Fair Trade, defines the strategy of marketing mix elements and presents various projects and campaigns.The conclusion is devoted to describe the potential impacts of marketing activities in the Czech society.
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