Original title: Marketingová komunikace Rodinného pivovaru Bernard a.s.
Translated title: Marketing Communication of the Bernard Family Brewery corp.
Authors: Boučková, Vlasta ; Skokanová, Dagmar (advisor) ; Pešek, Ondřej (referee)
Document type: Bachelor's theses
Year: 2010
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Bakalářská práce se zabývá analýzou marketingové komunikace Rodinného pivovaru Bernard a.s. Cílem práce je podrobně popsat jednotlivé nástroje komunikace a zhodnotit účinnost kampaní. The bachelor thesis deals with analysis of marketing communication and Bernard Family Brewery corp. The goal of this paper work is to detail the various communication tools and evaluate the effectiveness of campaigns.
Keywords: Bernard; Communication of brewery; Marketing Communication; Bernard; komunikace pivovaru; Marketingová komunikace

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/22785

Permalink: http://www.nusl.cz/ntk/nusl-18755


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses