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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Communication Mix of the Company Tovares s.r.o.
Jamborová, Markéta ; Hádlíková, Zuzana (referee) ; Mráček, Pavel (advisor)
This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.
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Proposal for Marketing Communications Changes of the Selected Company
Trčková, Kateřina ; Filipová, Marie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.
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Risks Related to Marketing Activities
Jirků, Edita ; Habr, Tomáš (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with problems of risk management connected to the marketing activities of Innovatrics s.r.o. The thesis contains three main parts. First part includes theoretical basics, second part is consisted of information about company, marketing activities inside the company and risks, which are connected with activities. Final part of the thesis dedicates to suggestions for risk minimization.
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Proposal for Change of Marketing Communication of a Selected Company
Svoboda, Jakub ; Schüller, David (referee) ; Mráček, Pavel (advisor)
The thesis deals with marketing communication of the retail company Cyklospaciality s.r.o., operating on a bicycle equipment market. The first part is focusing on theoretical knowledge of a marketing mix, especially communication with customers. The analytical part describes the company, its business situation and applies theoretical knowledge of marketing research to the current state of the company. The results are given as a recommendation for altering the communication mix.
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Proposal of Improving Company Marketing Communication
Ďuránová, Lucie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.
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Proposal of Change the Marketing Mix of the Online Store
Zídek, Štěpán ; Baum, Karel (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.
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Feasibility Study of Garages Construction in Břeclav
Kůrková, Dana ; Filip, Zdeněk (referee) ; Mráček, Pavel (advisor)
The Master’s thesis deals with the evaluation of an investment project for the construction of terraced garages in Breclav. The aim is to prepare a feasibility study and to appraise the feasibility of the said building project. The structure of the study is tailored to the meaning and objectives of this dissertation, which is focused on marketing research and estimation of demand. Part of the feasibility study are also chapters that describe the essence of the project and its different phases, project management, the impact of construction on the environment, financial plan, evaluation of economic efficiency, schedule and risk analysis. The result of the study is to evaluate the feasibility of the investment project under specified conditions.
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Risks Related to Marketing Activities
Chnápko, Martin ; Bilená, Katarína (referee) ; Mráček, Pavel (advisor)
This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.
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