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Queen move: gender stereotypes and their medialization
Kolátorová, Lucie ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
The thesis analyzes gender in the TV program Queen (Tah Dámou). In theoretical part of the thesis, basic concepts related to gender, gender stereotypization, medialization and social construction of reality are defined. The TV program is characterized through the reasons of its origin, genre, program orientation and viewership. The metodological part formulates research questions, methods of data collection and analythical methods. The methods chosen are semiotic and discourse analysis. In analaytical part, the methods are applied. Discourses and non-language signs appearing in Queen move are described. The thesis shows, how the program constructs males and females and their differences. Other goal of the thesis is to find which gender stereotypes and heterostereotypes are found in Queen move. The last part summarizes the findings from analytical part.
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Humanitarian Situation in Kosovo Reported in Lidove noviny and Pravo (1998-1999)
Havránková, Petra ; Křeček, Jan (advisor) ; Hronová, Tereza (referee)
This paper deals with the issue of media bias in the Czech Republic during the Kosovo crisis (1998-1999). Specifically, the paper attempts to answer the question on what kind of attitude the Czech media held towards the interest of the Kosovo Albanians, Serbs, or if they presented a neutral view on the subject. The paper analysis the contents of 231 newspaper articles published in the Lidové noviny and Právo daily newspaper in three selected periods (October-December 1998, May 1999 and July-September 1999). The paper concludes that there were differences between the standpoints in between the two media, and describes the individual nuances. The overall result of the analysis suggests that none of the papers adopted a continuous neutral standpoint and that the positions have evolved correspondingly in the course of the crisis. The paper also presents academic research dealing with the media bias during war reporting and, in conclusion, matches these theories against the results of the contents analysis. To illustrate the overall context, this paper also describes three periods concerned and analyzes the situation in Kosovo from the humanitarian perspective.
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Gatekeeping in the news ČT1 a TV Nova
Holubová, Hana ; Hronová, Tereza (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis Gatekeeping in the news ČT1 and TV Nova is focused on gatekeeping process in the most watched commercial television and the most watched public television. Gatekeeping is the process within which gatekeepers decide what information will not be processed as a news and, vice versa, what information will be processed and will become a news to be broadcasted in television. This process is controlled by gatekeepers on whom the decision-making processes depend. One chapter of the thesis deals with the history of researches focused on gatekeeping process and one chapter deals with the most comprehensive gatekeeping research carried out by Pamela Shoemaker. Other chapters address information sources in the Czech Republic, news values and researches focused on determination who are persons speaking in news. The practical part of the bachelor thesis is based on detailed interviews with individual gatekeepers in the ČT1 and TV Nova newsrooms. It is the aim of the bachelor thesis to map functioning of decision-making processes (who determines themes of news, who decides on replacement of a news by another one) in ČT1 and TV Nova newscast. From each newsroom 4 gatekeepers were interviewed. Questions were asked about decision-making process concerning themes, gatekeepers were asked what news...
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Representation of Jiri Kajinek in Czech print in 2010
Pošepná, Kateřina ; Trampota, Tomáš (advisor) ; Hronová, Tereza (referee)
The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.
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Selected critical media theory
Říha, Filip ; Jirák, Jan (advisor) ; Hronová, Tereza (referee)
The content of this bachelor thesis is primarily a description of the five selected streams of media criticism. The main aim of this bachelor thesis is a comparison of the various critical theories, based on their basic description, in which the basic thoughts of this stream are always expressed, factografical data of individual thinkers and dominant institutes, which were criticized. This bachelor thesis also provides informative character and the basis for forming opinions about individual critical streams which were described. So a reader during the reading will be summarily informed not only about described critical streams, but at the same time this work provides a description of the most important basic terms which are bound to them. It also provides a view of the problems of the society, which reigned in the society in different contexts, especially in the period of the second half of the 20th and the 21st century. The work offers a review of a mass culture, popular culture, affects of advertising, problems of globalized media, narcissistic society or a sight of feministic critique of media. The work also provides an evaluation of various streams of possible development of critique of media to the future.
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The persuative power of the yellow press: Could the Czech and Slovak yellow press has influenced the resulta of the Czech and Slovak Idol?
Šťastný, Michal ; Šoltys, Otakar (advisor) ; Hronová, Tereza (referee)
Information on the marketability of the yellow press or tabloid media reveal that the yellow press is the strongest type of printed periodical media. It is therefore clear that this media have a big impact. My thesis seeks to evaluate the persuasive power of the media regarding the opinions of customers and consumers. To substantiate or refute claims that the tabloid media has persuasive power, I chose StarDance IV as a case study. Audience of this competition send their votes to support the dance couples performing during the contest stage. In a world with no yellow press, the basic television audience of this show would appreciate each performance strictly for what it is, and with their own non professionnal criterias: an esthetic and emotional judgement of people they only know through what the program choses to show of them. With yellow press, the audience is offered to judge these people according to new information that yellow press can chose to reveal and broadcast to improve or damage the popularity of individuals. The paper asks whether, when this happened, the dance couple could end the contest due to the negative coverage in the media. Interest on this media is explained by classical psychoanalysis and its concept of the conflict of three components of personality, as defined by Sigmund...
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Latin American telenovelas in Czech republic: Document analysis of periodicals serial and TV Tip Serial
Pecková, Vendula ; Hronová, Tereza (advisor) ; Reifová, Irena (referee)
Bachelor thesis "Latin telenovelas in the Czech republic" deals with the topic of telenovelas broadcasted by television channels in the Czech republic. The autor describes telenovela as genre, position of telenovelas in Latin America, telenovela industry in Latin America and export of Latin telenovelas to Europe and others countries in the world. In the second part of the thesis, the autor did a research of Latin telenovelas in the Czech republic broadcasted by main TV channels Nova, Prima and Barrandov. The conclusion is that telenovelas were popular in the begging of their broadcasting, but through the time they lost the ratings and move to the low rating times in the TV program. In 2009, Latin telenovelas disappeared from the Czech TV program and now they are broadcasting only by standby station of TV Prima, Prima Love.
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A Phenomenon of fashion Blogs
Souralová, Ivona ; Hronová, Tereza (advisor) ; Reifová, Irena (referee)
Diploma thesis Fashion blogs and research on the phenomenon discusses a relatively new phenomenon of personal blogs with a focus on fashion and style. It presents fashion blogs in all their complexity, including the definition, classification, origin and evolution. The second section compares the descriptive way fashion blogs with thematically related fashion magazines and from various perspectives: formal characteristics, work organization, text, picture and graphic elements, audiences, the use of advertising and PR and representation of reality. The practical part is focused on qualitative research fashion blog - by a focus group interview with fashion bloggers and subsequently grounded theory method of analysis examines the various relationships, especially causal, which operate under the studied phenomenon. Through reveals further aspects of the fashion blogging such as motivation, fears, needs, dreams and ambitions of bloggers. The goal is to answer the question of how fashion blogs with its distinctive style and authors presentation define the fashion magazines and propose a basic theory of operation of the medium as yet not explored.
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Tendencies of development in regional news service of ČTK
Golis, Ondřej ; Trunečková, Ludmila (advisor) ; Hronová, Tereza (referee)
This graduation thesis ,,Tendencies of development in regional news service of ČTK" deals with regional news service of ČTK during 2005 - 2009 period and tries to describe its form and latest trends of development. It also features a field trip to one of regional redaction in Plzeň. The results of research quantify data picked from infobank of ČTK, they are compared with findings from field, with theoretical knowledges and also with statements of ČTK in its annual reports. Trends of ČTK general and business regional news service are compared with trends of ČTK domestic and business news service. This thesis is theoretically based on routines of journalist organization, role of regional journalist and standing of press agency in medial system.
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Hyperlocal media in Czech republic
Miksová, Veronika ; Trampota, Tomáš (advisor) ; Hronová, Tereza (referee)
This thesis deals with one of the fresh trend in media production which caught attention of both scholars and laic public. It concerns phenomenon of hyper local media. Theoretical base of this work lies in appropriation of "locality"as a distinctive attribute in terms of globalization processes. It operates with such terms as spatio- temporal changes, localization, globalization, human and place, authority and social integrity trying to contextualize these terms with media studies. Further it attempts to enlighten what are hyper local media, where can we find its roots in the field of journalism, how do they work and which advantages and disadvantages they have. Research part of the thesis studies particular Czech hyper local project of PPF Investment Company combining case study and quantitative content analysis. Main intention is to find out whether the concept of hyper local journalism is sustainable in Czech media landscape (and under which conditions) and whether it has got working business model. We are also interested in its ability of capturing and keeping new audience and delivering the different content in comparison with another available and comparable media. Keywords hyper local media - Naše adresa - PPF Media - Futuroom - locality - globalization - local and regional press -...
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