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Funding of sport from public budgets in Denmark in comparison with Czech Republic
Štrbíková, Barbara ; Šíma, Jan (advisor) ; Procházka, Jan (referee)
Funding of sport from public budgets in Denmark in comparison with Czech Republic Goal: Main goal of this thesis is to make a complex view of funding of sport from public budgets in Denmark. Other goal is to set out the main differences between Czech and Danish model. Methods: In this thesis was used the analysis of documents to find out how is the sport funded in Denmark. Also was used the descriptive analysis to describe system of financial flows from public budgets to concrete programs, sport clubs and organizations. This system was subsequently compared with the Czech. Results: Main result of this thesis is the specific view of the funding of sport from public budgets in Denmark and setting out the main differences between Czech and Danish model of funding. Key words: public sector, public finance, public economics, document analysis, comparative analysis, sports authorities Czech Republic, sport authorities Denmark, funding of sport in Czech Republic, funding of sport in Denmark
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The marketing plan proposal of relaxing complex
Tužová, Lucie ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: The marketing plan proposal of relaxing complex Objectives: The main aim of this project is to create the marketing plan proposal of relaxing complex. The goal is to clarify a situation of the fitness market in Czech republic and partially in the world. Also to explore this sphere of wellness and find innovative means, which are used in modern wellness and fitness clubs. This project includes the marketing mix of providing services. Methods: In methodological part, this project is based on the analysis of competiton in wellness and fitness sphere in Prague. This project also uses the analysis of client's requirements in wellness sphere and the interview with fitness a wellness managers. Finally there is swot analysis, that summarizes both the analysis of internal environment and the analysis of external environment. Results: This project contains the marketing mix of the suggested relaxing complex and you can read there the idea of this wellness, provided services and products, prefering attitude to clients and presentation of whole complex. There is also the propagation plan, the question of human resources management and the price policy. Keywords: Wellness centre, fitness centre, marketing plan, innovation, marketing mix, target market.
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Influence of Psychological States to sport performance in Archery
Kobzová, Tereza ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Influence of psychological states to sport performance in achery Purpose: Main aim is classify fundamental psychological states, which could have main impact on the sport performance and then attest their relation thanks to applied questionnare, which will be put forward to achers before and after competition to comparison their progressions. After that obtained informations will be analyzed and determited, which way mental condition affects sport performance. Methods: For reseaerch investigation is used questionnares method SUPSO, which created Mr. Mikšík in 2004. This method is focused to research and description actual psychological state of human. Questionnare SUPSO is applied to acrhers from six achery clubs in Czech Republic. Results: Used qestionnare is evaluated after aplication to achery group. From obtained informations is described psychological state of each individual from examined group. There are secured sport results from Czech national championship and is discovered relationship between actual mental condition and sport performance Keywords: psychological states, sport performance, questionnare.
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Suggestion of shop and eshop with ice-hockey equipment and services
Krejsa, Jiří ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Name: Suggestion of shop and eshop with ice-hockey equipment and services. Targets: Target of this essay is to make a proposal of ice-hockey store that has been already in place providing products and services to customers. All the recommendation for the future improvement will be described and discussed. Methods: In this work was used competitor analysis and SWOT analysis was made from the results of the competitor analysis . Results: The result of this work is a whole plan that contains all needed specifications of a succesfull business and serves for an objective view on the business. Key words: Marketing mix, hockey shop, e-shop, competitor analysis, SWOT analysis
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Financing of a Sport Club - NGO, TJ Sokol Horní Počernice
Coufal, Tomáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Financing of sports club - non-profit organisation, TJ Sokol Horní Počernice Target: Target of the work is to give a view of the form of managing and financing the sport club and to characterize economical and legal norms conected with civic association working in the area of sport in Czech Republic. Among the main targets of work belongs comparing budgets in separated years first of all, analysis of budgets in separated years - structure of incomes and expenses, process SWOT analysis, process of proposals and recommendations for improve financing of TJ Sokol Horní Počernice. Method: Research methods were used by making bachelor work: Destription, analysis of reachable documents of TJ Sokol Horní Počernice connected with financing this sport club, interviews with representatives of TJ Sokol Horní Počernice and SWOT analysis targeted on financing, which was helpful for disclosure of weak parts, threats and sketched possible occasions and strong parts of organisation at the same time. Results:The results should approach the problematic of financing non - profit organisation on basis of civic association in concrete conditions of TJ Sokol Horní Počernice. There are a lot of problems and dificulties in managing researched sport club, for which this work tries to offer possible solutions. This...
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Management and outsourcing of ski courses of secondary schools
Hrkal, Jan ; Čáslavová, Eva (advisor) ; Procházka, Jan (referee)
Title: Management and outsourcing of ski courses for secondary schools Objectives: The aim is to build a case study of a fictitious company whose business is the organization of ski courses for secondary schools using outsourcing. This objective is achieved through market research that identifies the view on the issue of headteachers at Czech secondary schools. Methods: A quantitative method of questioning was used for the research, which took place in both written and electronic form. The case study of a fictitious company uses a marketing mix of services as a tactical tool. Results: The assembled case study of a fictitious company, based on the results of an investigation, is a concrete plan for the first year of its existence. The company is able to provide the organization at a competitive price level to existing ski courses at secondary schools. Keywords: management, outsourcing, ski courses, sport event management, marketing mix of services, case study, research survey
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Development of media coverage of Floorball in the Czech Television
Šišma, Vojtěch ; Janák, Vladimír (advisor) ; Procházka, Jan (referee)
Title: Development of media coverage of Floorball in the Czech Television Objectives: The main objective of this work is to determine the evolution of media coverage of Floorball in the Czech Television, in more detail in 2008 - 2011 on the sports channel of Czech Television, CT4. Another objective is to determine how perceive the media coverage in top clubs in the Czech floorball competitions for men - Fortuna Extraleague. Methods: In this work was used the method of quantitative content analysis and a method of inquiry. The method of quantitative content analysis was applied in the analysis of the television program of the Czech Television from 2008 until 2011. The method of inquiry was used to determine the perception of media coverage in the clubs Fortuna Extraleague. Results: The space dedicated to floorball on the channel CT4 has in the past three years tend to grow slowly. The media coverage of floorball is distinctly affected by significant events. Most are presented Fortuna Extraleague. Clubs Fortuna Extraleague feel increased interest of Czech Television of floorball but the media presentation of their teams are not satisfied with and positive influence of media coverage for generation sponsors are not perceive. Keywords: Floorball, medialisation, history of floorball, media, Czech...
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Impacts of the Introduction of Euro for the economy
Záloha, Jiří ; Procházka, Jan (advisor) ; Tošovský, Prokop (referee)
Title: Impacts of the Introduction of Euro for the economy Objectives: Compare impacts of introduction of Euro to economy of accepting country and estimate benefits of the common currency Methods: Collecting macroeconomic indexes of EU countries, comparison these indexes between eurozone countries and other EU countries. Results: After Euro introduction macroeconomic indexes of member countries have gone approximate. This result can be understand as positive factor in the lifecycle of economical integration, which should aim to economical union. On the other hand countries of eurozone shows higher oscillations of economical indexes than other EU countries. This factor can cause problems in a crisis. Keywords: European union, Euro, Economic and Monetary Union of the European Union, economy V
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