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The Analysis of Marketing Project of a Company
Runštuk, Zdeněk ; Šabat, Tomáš (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis deals with marketing campaign of a company XY. Concentrated on self-employed persons and people with small bussinesses, who does not know the company or are not in business contact with. The goal of this thesis is to evaluace this strategy. Thesis is devided to free parts. Theoretical part is dealing with terms needed for easier understanding of issues and explaining of each isme. It deals for example with basic ways to gain contacts, making interests of potencial customers, it explains concepts such as marketing mix, propagation, telemarketing or direkt marketing. Second practical part has duty to describe marketing campaign from contacting of target groups to processing the progress of promotion events. Third part evaluates access rate of campaign and offers personal ideas to improve the campaign.
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Marketing Mix of a Company
Šustrová, Barbora ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.
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Proposals for Expanding the Marketing Communication of a company
Ulrichová, Veronika ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
Bakalářská práce se zaměřuje na marketingovou komunikaci kavárny Férová Palačinkárna v Hradci Králové. V teoretické části práce jsou popsány základní definice a pojmy marketingu. Následuje analytická část a popis dnešní pandemické situace spojené s korona virem, která ovlivnila fungování společnosti Férová Palačinkárna. Na základě popsaných analýz a obdržených dat, bakalářská práce prezentuje doporučení pro zlepšení marketingové komunikace se zaměřením na zákazníky Férové Palačinkárny.
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Marketing Mix of a Company
Vymazalová, Tereza ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
This master's thesis is focused on creating a proposal for changes in the marketing mix of an environmental services company. The theoretical part explains the basic concepts of marketing and marketing analysis, and describes the individual components of the marketing mix of services (7P). The analytical part contains detailed analyzes of the internal and external environment of the company, on the basis of which are created suggestions for changes in the marketing mix of the company.
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Proposal of Company Marketing Communication
Cagalová, Eva ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the design of marketing communication of AL-OK Ltd and primarily focuses on business to comsumer (B2C) market. Treatment of this matter was founded on requirements formulated by the managing director. First part of my thesis is focused on theoretical basis of B2C marketing and defines basic concepts. The second part includes an analysis of existing marketing communication and activities of the above mentioned company and analysis of company’s environment. The last part deals with the design of a specific marketing communication proposal based on the analysis of their separate parts and aims to improve the presence of this company in its field.
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The Proposal of Marketing activities in the company
Wolfschützová, Irena ; Singrová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.
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Marketing Communication of a Specific Product
Trnková, Kristína ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis is focused on marketing communication of a specific study program. Based on theoretical knowledge, the work deals with the evaluation of the current situation in society. This evaluation works as a basis for following recommendations and suggestions for improvement, which will increase the number of applications for the study of the program, strengthen awareness of the program and the image of the faculty at the same time.
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Marketing Communication of Internet Shop
Všetulová, Kristýna ; Tomšů, Michaela (referee) ; Kaňovská, Lucie (advisor)
This bachelor’s thesis is focused on changes the marketing communication of the e-shop Coffee Dream, which is implemented on analysis methods. The main purpose of this bachelor’s thesis is evaluating the current situation of the marketing communication of e-shop Coffee Dream which is focused on coffee sales. According to the results of mentioned analysis there are suggestions for improvement of marketing communication with an aim of increasing new customers, retaining current customers, improving the communication with them and also increasing the company awareness is created.
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