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Function of mass media in lifelong learning process, focusing on meaning of media communication in the context of post modern society
Zídková, Eva ; Reichel, Jiří (referee) ; Beneš, Milan (advisor)
Media and media communication extremely affects our lives nowadays, affects our behavior, actions, attitudes, opinions and values. We should always recognize and learn about the right accession to media. The aim of this thesis is to define the basic types of media, with special emphasis on the so-called "new media" and to focus also on their functions, effects and influence. A substantial part of this thesis consists of essay on the Internet as the most advanced medium of our times and the analysis of media messages that affect us significantly in all areas of our lives. Contribution that this work should have, is specification of the meanings of media messages and determination, how much important is continuous education for media literacy and the role of media education as such. It is not just to show the negative influence of media, but in particular, if we will understand the media, it will be the great benefit to us, a source of information, knowledge and entertainment.
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Graphology and the ways how to use it in practice
Pospíšilová, Ivana ; Reichel, Jiří (referee) ; Šnýdrová, Ivana (advisor)
The diploma thesis "Graphology and the ways how to use it in practice" introduces this projective method as one of the available instruments which can be used in working or self-growth by lectors of adult education, counsellors, personnel managers, supervisors in personnel agencies, and all the others who act in proffessions where the main concern is the interest in a person and his development. The concrete examples from practice, prove the possibilities of handy usage. These examples come from an area of development and education of key employees, and also from the area of culture. A part of the thesis focuses on the basic terms of the theory of a person since there is a direct connection to graphology. The principle and method of working with a handwriting are divided into themes and found in the main text part. The main themes deal with the symbolism of handwriting, complex impression marks and measurable and describable marks. These kinds of writing phenomenons have their own possibilities of interpretation. The thesis also focuses on the basic typologies and the way they are reflected in a handwriting. In addition, there is information to explain what content and structure should be found in a graphological report, according to the purpose for what it was written. The next part explains other...
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Psychological problems of adult education
Bochinský, Ivan ; Reichel, Jiří (referee) ; Šnýdrová, Ivana (advisor)
Defining and summarizing psychological difficulties adult is dealing with during the process of learning is the goal of this thesis as well as appreciation of such factors as age and involutional changes of organism on perception of stimulation while obtaining new information and skills. It is important to know the process of learning itself, individual sorts of learning, physiology of the most important senses and retention of information in one's memory especially nowadays when the lifelong learning is a necessity for proper execution of one's profession. In the thesis you can read more about the operations which complicate one's learning but also about partial possibilities of its compensation or total elimination. The thesis describes helpful processes of learning and processes facilitating learning. Positive motivation and one's properly chosen objective is highly accented while describing evaluation of conditions for learning. The objective must be objectively set up by the student but by the teacher, too. In that accordance the attitude of a teacher and his (her) personality is very significant. The thesis was made by methodology of reasearch in scholarly literature mostly from such discpiplines as evolutional psychology, psychology of personality, pedagogical psychology and theory of education of adults.
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Opportunities and threats of developement of non-profit organizations
Limanová, Kristýna ; Reichel, Jiří (referee) ; Šerák, Michal (advisor)
Society development, legislative and economical environment, all strongly influences third sector and non-governmental organizations. We can say that during its existence gained non-governmental organizations irretrievable place in the society, but this place is still in danger of misunderstanding from general public side. For these reason it's necessary to preciously define terminology of non-governmental sector and non-governmental organization so they can be more easily comprehended by general public to ensure that in the future this sector receive bigger and more efficient support from society. To eliminate dependency on governmental funding it is necessary change legislative environment to support multi-source financing of third sector subjects. Further it's necessary to ensure close monitoring of their activities and transparency of their financial management. Author of this paper describe and evaluate current situation in one selected non-governmental organization based on specified parameters. And focus especially on significance of public relations as opportunity for its further development. Author comes to conclusion, that just with support of general public the subjects of third sector can fulfill their goals and mission in long term and stabile way. Non-governmental organizations should use more...
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Corporate social responsibility
Hovorková, Pavla ; Reichel, Jiří (referee) ; Tureckiová, Michaela (advisor)
The aim of the thesis is to summarize the topic of Corporate Social Responsibility (CSR) and to point out to the benefits and shortcomings of this concept. The work is divided into three main parts. The first part is devoted to theoretical connections and historical development of the concept. The second part is focused on the content of CSR - it lists the main CSR activities, which can be seen as the key ones in terms of organization and in terms of CSR. The third part of the work summarizes the basic stages of implementation, which are supplemented with practical examples. Summarizing the problems on the whole I identified some differences between the theory and practice of CSR, which should be addressed in the future. I believe, that this work represents certain contribution and that it fulfilled the defined aim.
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Transformation processes, procedures and training in small and medium-sized enterprises
Novotný, Vladimír ; Reichel, Jiří (referee) ; Kubát, Martin (referee)
The doctoral thesis deals with transformation processes being in progress in small and medium-sized enterprises in response to deteriorating macroeconomic conditions affecting their activities (financial and economic crisis). An important part of the processes represents the enterprises' care of their employees' qualification which should be considerably universal and accommodative to any changes within the enterprise. The thesis concludes with concrete proposals how to improve human resources' management and the education in small and medium-sized enterprises. In this context, it is particularly the implementation of EU supporting programmes within the managerial and educational practice. Not least, any small and mediumsized enterprise must decide which of its personnel activities it is better to carry out on its own and when is it more convenient to use outsourcing, i.e. an external services' provider.
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Motivational program in organization
Pekníková, Marcela ; Neusarová, Jana (referee) ; Reichel, Jiří (advisor)
This bachelor thesis talks about motivational program in organization. However, at the beginning I took an opportunity to summarize a history of organizational management and a history of the human resources management in organizations to be able to briefly introduce the development of individual approaches in each of the named areas as well as to point out a dramatic shift in terms of viewing people in organizations. It brings once again a confirmation of people being a critical success factor for the organizations. Therefore they should be viewed as a capital which requires further care and development. If we can admit this, then the next theme to discuss in this paper is the work motivation theme. In this respect I offer a summary of selected distinguished work motivation theories. Showing all kinds of potential motivators should lead to an understanding that the work motivation goes far beyond the financial stimulations or otherwise material incentives, that some motivational programs do not neccessarilly cause additional costs, yet can be very effective. It is critical to understand what motivates people and be able to bring individual solutions to them, treat them as individuals with individual needs. This paper offers few practical directions how to approach a preparation and creation of motivational...
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Educating parents about child drug addiction
Hojerová, Eva ; Neusarová, Jana (referee) ; Reichel, Jiří (advisor)
The bachelor theses focuses on the prevention of drug addiction among children, specifically the education of parents in these matters. Family upbringing is understood to be one of the fundamental factors of prevention, which helps reducing the risk of drug related problems. The aim of this theses is to emphasize the necessity of informing and educating parents in these questions. Parents may take advantage of the gathered knowledge in applying the efficient drug prevention. The first part of the theses addresses the theoretical side of drug addiction. The basic terms, sub-division of drug types and methods of application are explained. Further more, the causes leading to drug addiction, negative effects of drug abuse, methods of prevention, types of therapy and information about legal regulations in the Czech Republic are also discussed. The second part adresses the family upbringing as one of the factors in the prevention of drug addiction. The third part of the theses is the orientational research of parents' knowledge in matters concerning drug addiction. An integral part of the bachelor theses is a framework of a parents' guide entitled "Do you know as much about drugs as your child does?"
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Women in leading positions
Grolmusová, Hedvika ; Šerák, Michal (referee) ; Reichel, Jiří (advisor)
Tématem mé bakalářské práce je obsazování žen do vedoucích pozic. V našich společenských poměrech se jedná o problematiku velice často diskutovanou a medializovanou. Přesto však existuje řada předsudků a stereotypů, které jsou v naší společnosti pevně zakořeněny a znemožňují tak ženám plně se realizovat. Cílem práce je poskytnout náhled na problematiku zaměstnaných žen - a zvláště pak žen ve vedoucích funkcích - z pozic personálního řízení. Celá problematika je velice široká a zahrnuje mnoho různých aspektů. Budu se zabývat především takovými aspekty, jako je rovnost příležitostí na trhu práce, postavení žen na trhu práce a především postavení žen ve vedoucích pozicích. Zaměřím se na některé atributy pracovního a rodinného prostředí z pohledu žen ve vedoucích pozicích se všemi pozitivními a negativními stránkami, které tato pozice přináší.
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