Original title: Návrh na zlepšení úrovně spokojenosti zákazníků
Translated title: Proposal of the Improvement of Customer Satisfaction Standard
Authors: Janoušek, Michal ; Fadrný, Miloš (referee) ; Šimberová, Iveta (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: customer’s satisfaction; marketing mix; marketing research; Measurement of satisfaction; questionnaire; dotazník; marketingový mix; marketingový výzkum; Měření spokojenosti; spokojenost zákazníka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/15633

Permalink: http://www.nusl.cz/ntk/nusl-599072


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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