Original title: Rozvoj konkurenceschopnosti podniku zaměřený na posilování tvorby hodnoty pro zákazníka
Translated title: Development of Competitiveness of Company Focused on Customer Value Creation
Authors: Trávníček, Milan ; Chlebovský, Vít (referee) ; Zich, Robert (advisor)
Document type: Bachelor's theses
Year: 2018
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: communication mix; competitive advantage; competitiveness; financial analysis; marketing mix; model canvas; processes; value chain analysis; analýza hodnotového řetězece; business model Canvas; finanční analýza; komunikační mix; konkurenceschopnost; konkurenční výhoda; marketingový mix; procesy

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/83617

Permalink: http://www.nusl.cz/ntk/nusl-595460


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses
 Record created 2024-04-02, last modified 2024-04-03


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