Original title:
Marketingová strategie firmy BIOlight pro český trh
Translated title:
Marketing Strategy of BIOlight for the Czech Market
Authors:
Pagáč, Martin ; Šimberová, Iveta (referee) ; Chlebovský, Vít (advisor) Document type: Master’s theses
Year:
2014
Language:
eng Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[eng][cze]
Táto diplomová práca je zameraná na vytvorenie marketingovej stratégie pre firmu BIOlight, ktorá sa zaoberá predajom biolámp. Firma plánuje vstup na Český trh a potrebuje vyhovujúcu marketingovú stratégiu. Moja diplomová práca ponúka takúto stratégiu, ktorá bola vytvorená na základe analýzy podobností Slovenského a Českého trhu.
This master´s thesis is focused on developing a marketing strategy for BIOlight company, which resells light therapy devices. The company is planning to penetrate the Czech market and needs a sufficient marketing strategy. This thesis offers such a strategy, which was made according to the analysis of Slovak-Czech market similarities.
Keywords:
dotazník; marketing; marketingová stratégia; marketingový mix; pozicovanie; segmentácia; marketing; marketing mix; marketing strategy; positioning; questionnaire; segmentation
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/35825