Original title: Návrh změny marketingového mixu pro posílení konkurenční pozice hotelu
Translated title: Suggestion for Marketing Mix Change to Increase the Competitivenes of Hotel
Authors: Blažková, Alena ; Poláček, Jiří (referee) ; Zich, Robert (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: competitive advantage; marketing mix; tourist industry; cestovní ruch; konkurenceschopnost; marketingový mix

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/18306

Permalink: http://www.nusl.cz/ntk/nusl-542609


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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