Original title:
Strategie tradiční značky na příkladu Becherovky v letech 2006-2008
Translated title:
Strategy of Traditional Brand Shown in an Example of Becherovka in Years 2006-2008
Authors:
Slavíková, Klára ; Báča, Ladislav (advisor) ; NÁHRADNÍ, OPONENT (referee) Document type: Bachelor's theses
Year:
2009
Language:
cze
Institution: Charles University Faculties (theses)
(web)
Document availability information: Available in the Charles University Digital Repository. Original record: http://hdl.handle.net/20.500.11956/147458