Original title: Vnímání woke-washingu v marketingu společností příslušníky generace Z na Slovensku
Translated title: The Perception of Woke-Washing Marketing by Generation Z Members in Slovakia
Authors: Rybárová, Veronika ; Rosenfeldová, Jana (advisor) ; Vranka, Marek (referee)
Document type: Bachelor's theses
Year: 2021
Language: slo
Abstract: [eng] [cze]

Keywords: brand activism; brand values; corporate activism; generation Z; social issues; woke-washing; brand activism; firemný aktivizmus; generácia Z; hodnoty značky; politicko-spoločenské témy; woke-washing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/126923

Permalink: http://www.nusl.cz/ntk/nusl-447515


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2021-07-11, last modified 2024-01-26


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