Original title: Vliv Smart Bidding strategie Target ROAS v PPC ve vyhledávání na efektivitu marketingové komunikace
Translated title: Impact of Smart Bidding strategy Target ROAS in PPC search on the efficiency of marketing communication
Authors: Víšek, Vojtěch ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
Document type: Bachelor's theses
Year: 2021
Language: cze
Keywords: Automated bid strategies; Bid strategies; eCPC; Google Ads; Marketing effectivness; Performance marketing; PPC; Search ads; SEM; Smart Bidding; Target ROAS; Automatizované bidovací strategie; Bidovací strategie; eCPC; Efektivita marketingu; Google Ads; PPC; Reklama ve vyhledávání; SEM; Smart Bidding; Target ROAS; Výkonnostní marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/127079

Permalink: http://www.nusl.cz/ntk/nusl-447193


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Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses