Original title: Návrh zdokonalení marketingového mixu společnosti
Translated title: Proposals for Marketing Mix Elements Improvement
Authors: Žuffová, Simona ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
Document type: Bachelor's theses
Year: 2021
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Bakalárska práca je zameraná na Návrh zdokonalenia marketingového mixu spoločnosti Zepelin, s.r.o. a následne na návrhy pre upravenie, zdokonalenie marketingového mixu. Teoretická časť práce sa zaoberá marketingom, marketingovým mixom, marketingovou komunikáciou a prostredím. Praktická časť je venovaná návrhom ku zdokonaleniu marketingového mixu a ich aplikácií. Spoločnosť Zepelin, s.r.o. sa zaoberá výrobou a predajom stanov, plachiet, prístreškov a textilných nafukovacích predmetov. This bachelor thesis is focused on the "Proposals for marketing mix elements improvement" Zepelin, s.r.o. and consequently on proposals for adjusting, better said improving the marketing mix. The theoretical part deals with marketing, marketing mix, marketing communication and business environment. The practical part is about the design of an improved marketing mix and its application. The company Zepelin, s.r.o. is engaged in the manufacture and sale of tents, sails, shelters and inflatable textiles.
Keywords: Marketing; marketing mix; price; product; propagation; SWOT analysis

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/199875

Permalink: http://www.nusl.cz/ntk/nusl-445253


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses