Original title: Marketingová strategie vybrané společnosti
Translated title: Marketing Strategy of the Selected Company
Authors: Lahnerová, Sabina ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Document type: Master’s theses
Year: 2020
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: marketingová komunikace; Marketingová strategie; Marketingový mix; SWOT; věrnostní program; loyalty program; Marketing communication; Marketing Mix; Marketing strategy; SWOT

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/195492

Permalink: http://www.nusl.cz/ntk/nusl-433389


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2021-02-24, last modified 2021-02-25


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