Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Marketing Strategy of the Selected Company
Lahnerová, Sabina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The master thesis is proposal of marketing strategy focuses mainly on loyalty rewards programs of selected fashion company. The loyalty program serves to deepen the relationship with customers, increase sales and better target advertising. To build a functioning loyalty program, it is necessary to analyse the current situation of the company, but also to find out the requirements and wishes of the company's customer. An equally important step is the introduction of loyalty programs of other international companies.
Marketing Strategy of the Selected Company
Lahnerová, Sabina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
The master thesis is proposal of marketing strategy focuses mainly on loyalty rewards programs of selected fashion company. The loyalty program serves to deepen the relationship with customers, increase sales and better target advertising. To build a functioning loyalty program, it is necessary to analyse the current situation of the company, but also to find out the requirements and wishes of the company's customer. An equally important step is the introduction of loyalty programs of other international companies.

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