Original title: Národní brandingová strategie Německa
Translated title: National branding strategy of Germany
Authors: Laštovičková, Andrea ; Soukeník, Štěpán (advisor) ; Shavit, Anna (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Keywords: brand management; competitivness of states; Germany; international relations; international reputation; nation brand; Nation branding; brand management; konkurenceschopnost států; mezinárodní reputace; mezinárodní vztahy; Nation branding; národní značka; Německo

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118594

Permalink: http://www.nusl.cz/ntk/nusl-415105


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses