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> Národní brandingová strategie Německa
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Original title:
Národní brandingová strategie Německa
Translated title:
National branding strategy of Germany
Authors:
Laštovičková, Andrea
;
Soukeník, Štěpán
(advisor) ;
Shavit, Anna
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
brand management
;
competitivness of states
;
Germany
;
international relations
;
international reputation
;
nation brand
;
Nation branding
;
brand management
;
konkurenceschopnost států
;
mezinárodní reputace
;
mezinárodní vztahy
;
Nation branding
;
národní značka
;
Německo
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/118594
Permalink:
http://www.nusl.cz/ntk/nusl-415105
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2020-07-19, last modified 2022-03-04
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