Original title: Personalizovaná videa jako nový formát reklamy
Translated title: Personalised videos as a new format of advertising
Authors: Raymanová, Lenka ; Koudelková, Petra (advisor) ; Klimeš, David (referee)
Document type: Bachelor's theses
Year: 2020
Language: cze
Keywords: CRM; direct marketing; interactive video; online marketing; personalised marketing; Personalised video; video marketing; CRM; interaktivní video; online marketing; Personalizované video; personalizovaný marketing; přímý marketing; video marketing

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/118591

Permalink: http://www.nusl.cz/ntk/nusl-415102


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses