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> Personalizovaná videa jako nový formát reklamy
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Original title:
Personalizovaná videa jako nový formát reklamy
Translated title:
Personalised videos as a new format of advertising
Authors:
Raymanová, Lenka
;
Koudelková, Petra
(advisor) ;
Klimeš, David
(referee)
Document type:
Bachelor's theses
Year:
2020
Language:
cze
Keywords:
CRM
;
direct marketing
;
interactive video
;
online marketing
;
personalised marketing
;
Personalised video
;
video marketing
;
CRM
;
interaktivní video
;
online marketing
;
Personalizované video
;
personalizovaný marketing
;
přímý marketing
;
video marketing
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/118591
Permalink:
http://www.nusl.cz/ntk/nusl-415102
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2020-07-19, last modified 2022-03-04
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