Original title: Postavení produktů basketbalové značky Air Jordan na trhu
Translated title: The position of Air Jordan brand on the market
Authors: Sedláčková, Lucie ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Abstract: [cze] [eng]

Keywords: brand; branding; marketing; price; product; branding; cena; marketing; produkt; značka

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/90786

Permalink: http://www.nusl.cz/ntk/nusl-365382


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-10-04, last modified 2022-03-04


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