Original title: Marketing v gastronomii: Specifika televizních pořadů o vaření na českém televizním trhu
Translated title: Marketing in gastronomy: Specifics of television cooking shows on the Czech television market
Authors: Škoda, Martin ; Klimeš, David (advisor) ; Orban, Karol (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Keywords: cooking; Cooking show; food; Jamie Oliver; Marketing communication and PR; product placement; quantitative research; reality show; reality TV; television; Zdenek Pohlreich; cooking show; Jamie Oliver; jídlo; kvantitativní výzkum; marketingová komunikace a PR; Pořady o vaření; product placement; reality show; reality TV; televize; vaření; Zdeněk Pohlreich

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/86140

Permalink: http://www.nusl.cz/ntk/nusl-357422


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Bachelor's theses