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> Marketing v gastronomii: Specifika televizních pořadů o vaření na českém televizním trhu
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Original title:
Marketing v gastronomii: Specifika televizních pořadů o vaření na českém televizním trhu
Translated title:
Marketing in gastronomy: Specifics of television cooking shows on the Czech television market
Authors:
Škoda, Martin
;
Klimeš, David
(advisor) ;
Orban, Karol
(referee)
Document type:
Bachelor's theses
Year:
2017
Language:
cze
Keywords:
cooking
;
Cooking show
;
food
;
Jamie Oliver
;
Marketing communication and PR
;
product placement
;
quantitative research
;
reality show
;
reality TV
;
television
;
Zdenek Pohlreich
;
cooking show
;
Jamie Oliver
;
jídlo
;
kvantitativní výzkum
;
marketingová komunikace a PR
;
Pořady o vaření
;
product placement
;
reality show
;
reality TV
;
televize
;
vaření
;
Zdeněk Pohlreich
Institution:
Charles University Faculties (theses) (
web
)
Document availability information:
Available in the Charles University Digital Repository.
Original record:
http://hdl.handle.net/20.500.11956/86140
Permalink:
http://www.nusl.cz/ntk/nusl-357422
The record appears in these collections:
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>
Public universities
>
Charles University
>
Charles University Faculties (theses)
Academic theses (ETDs)
>
Bachelor's theses
Record created 2017-07-21, last modified 2022-03-04
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