Original title: Marketingový výzkum důvodů firem ke sponzorování sportu v době ekonomické krize
Translated title: Marketing research of reasons of companies to sports sponzorship in times of economic crisis
Authors: Dvořák, Josef ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Abstract: [cze] [eng]

Keywords: communication mix; donation; marketing communication; sponsorship; sponsorship package; sports advertising; dar; komunikační mix; marketingová komunikace; sponzoring; sponzorský balíček; sportovní reklama

Institution: Charles University Faculties (theses) (web)
Document availability information: Available in the Charles University Digital Repository.
Original record: http://hdl.handle.net/20.500.11956/48439

Permalink: http://www.nusl.cz/ntk/nusl-312725


The record appears in these collections:
Universities and colleges > Public universities > Charles University > Charles University Faculties (theses)
Academic theses (ETDs) > Master’s theses
 Record created 2017-05-09, last modified 2022-03-04


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