Original title: Rozvoj značky podniku
Translated title: Development of Brand of Company
Authors: Benedikovičová, Lucia ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
Document type: Bachelor's theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Bakalárska práca sa zameriava na problematiku rozvoja brandingu spoločnosti zaoberajúcej sa predajom hudobných nástrojov. V prvej časti práce sú vymedzené teoretické poznatky k téme branding. V analytickej časti sú poznatky aplikované na skúmanú firmu. Na základe porovnania jednotlivých prvkov brandingu danej firmy a konkurencie sú spracované návrhy aktivít pre podporu rozvoja značky. The bachelor´s thesis is focused on branding of company selling musical instruments. The first part of the thesis deals with theoretical knowledges. In the analytical part is application of theoretical knowledges on the observed company. Based on elaboration of individual branding elements of the company and competition, are processed activities suggestions for brand development of the company.
Keywords: brand; brand identity; Branding; competition; musical instruments; positioning; hudobné nástroje; identita značky; konkurencia; positioning; Tvorba značky; značka

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/41582

Permalink: http://www.nusl.cz/ntk/nusl-248778


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses