Original title:
Vytvorenie marketingovej stratégie Mediahost.sk na českom trhu
Translated title:
Development of the Marketing Strategy of Mediahost.sk on the Czech Market
Authors:
Kapičák, Tomáš ; Šebo, Peter (referee) ; Chlebovský, Vít (advisor) Document type: Master’s theses
Year:
2012
Language:
eng Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[eng][cze]
Diplomová práca sa zameriava na vývoj marketingovej stratégie firmy Mediahost.sk na slovenskom trhu. Analyzuje makro a mikro prostredie v IT priemysle, a to najmä so zameraním na webhosting. Aktuálna marketingová stratégia spoločnosti je popísaná a hlavné ovplyvňujúce faktory sú rozpoznané. Diplomová práca obsahuje návrhy zmien a odporúčania zahrnuté v novej marketingovej stratégii spoločnosti. Navyše, je navrhnutý plán a rozpočet realizácie.
The diploma thesis focuses on the development of marketing strategy of company Mediahost.sk in the Czech market. Analyzes macro and micro environment in the IT industry, especially focusing on webhosting. The current marketing strategy of the company is described and main influencing factors are identified. The thesis contains proposals and recommendations included in the new marketing strategy. In addition, the proposed plan and budget are introduced.
Keywords:
marketingová stratégia; marketingový mix; mediahost.sk; registácia domén; webhosting; marketing mix; marketing strategy; mediahost.sk; register domains; webhosting
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/12272