Original title: Cílení reklamy v televizním vysílání
Translated title: Targeting advertising on TV
Authors: Michelfeit, Radek ; Černá, Jitka (advisor) ; Štědroň, Bohumír (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: targeted advertising; Targeted marketing; TV spots; Cílená reklama; Cílený marketing; Reklamní spoty; Televizní vysílání

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/30996

Permalink: http://www.nusl.cz/ntk/nusl-113256


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-06-06, last modified 2022-03-03


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