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Analysis of Potential Consenquences of Toll Implication for Vehicles under 3,5 Tonnes in the Czech Republic
Srnka, Jan ; Vostrovská, Zdenka (advisor) ; Řežábek, Pavel (referee)
The Master Thesis is focused on potential consequences of toll implication for vehicles under 3,5 tonnes. The main goal of this paper is to evaluate these consequences and propose a recommendation to the government whether to imply the toll or not. Quantitative research methods in a form of questionnaire were used in order to estimate the potential consequences of 0,4 CZK per km toll for vehicles under 3,5 tonnes. Moreover, was analysed the publicly accessible data of transportation, car accidents and deaths on roads in case of the Czech Republic. Theoretical part is focused on the currently used system on highways, the history of highways, system used in European countries and aspects of cost-benefit analysis. Three frequently used highways were examined in the practical part of this paper. A numerous of calculations were used in order to quantify all possible costs of toll implication. Toll implication costs and additional costs that arise due to avoiding expensive highways by some drivers represented the main aim of these calculations. Conclusion of this paper sums up key points of this paper and points out possible negative consequences of toll implication.
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Communication in chosen organization
KECLÍKOVÁ, Zuzana
The aim of this thesis is the evaluation of the level of communication and the proposing of some changes that can result to the improvement of communicational processes.General communication process and its function in the organization is thoroughly described in the theoretical part of this thesis by means of literary resources.The practical part of the thesis focuses on the particular communication process in the firm named ABL Tools in Písek.The analysis is based on basic methods, such as: interrogation, observation and interviewing. Conclusions of the analysis and results will be provided to the manager of ABL Tools. These suggestions could be useful as a guideline to improve a current level of communication processes in the organization.
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The agricultural drought monitoring and its users and correspondents
Bartošová, Lenka ; Trnka, Miroslav ; Semerádová, Daniela ; Hlavinka, Petr ; Štěpánek, Petr ; Zahradníček, Pavel ; Žalud, Z.
Drought monitoring in the Czech Republic is a key element in climate monitoring. The aim of this article is to describe the possible participation of agronomists, foresters and fruiterers in drought monitoring within the Integrated Drought Monitoring System. This system monitor drought occurence weekly on the base of various information (data from model SoiClim or outputs from satellite Aqua and Terra). One of the main pillar of the monitor is also information about drought impact on yields in the cooperation with especially farmers. Their expert assessment brings insight into actual situation in agricultural landscape in weekly time step. All results are free to download in www.intersucho.cz.
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Marketing of real estate sales
Hájková, Kateřina ; Pešková, Kateřina (referee) ; Dohnal, Radek (advisor)
The aim of this Bachelor Thesis is to suggest ways for improvement of customer satisfaction while using marketing methods and methods of market research. Further aims are findings of how to proceed with the refurbishment of a house or an apartment prior to its sale and finding the best ways of advertising and selling property. Last but not least is a survey of customer preferences in buying land, family house or apartment building. Whole thesis is divided into two parts – theoretical and practical. The first part explains the nature of marketing, its development, basic principles and concepts. Those are practically applied in the second part while using methods of sales marketing. Conclusion of this thesis is summarising suggestions for communication improvement in the real estate agency, suggestions for improvement of sales linked to a refurbishment of property and analysis of sales.
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Marketing Research of Customer Satisfaction for Bobinie Photography
Třasoňová, Dominika ; Musilová, Simona (referee) ; Šimberová, Iveta (advisor)
This bachelor´s thesis focuses on marketing research of customer satisfaction for Bobinie Photography. Theoretical part thesis pursues to define marketing concepts, methods and techniques of marketing research, further it is concentrated on customer satisfaction and services. Practial part provides analysis of customer satisfaction mediated pursuant of questionnaire. The aim of bachelor´s thesis is to valorize theoretical knowledge together with practical analysis and define proposals to ensure pernament progress and stability.
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Analysis of Customer Services in TAMTAM BAR
Vrabcová, Kateřina ; Nováková, Eliška (referee) ; Chalupský, Vladimír (advisor)
This bachelor's thesis deals with an analysis of customer services provided by TAMTAM BAR restaurant in Kromeriz. In the theoretical part mainly the issues of marketing research and customer satisfactory are processed. The analytical part is focused on the introduction of the company itself, followed by the evaluation and the analysis of customer satisfaction. As the result this in turn leads to proposal of measures for quality level increase of analyzed services.
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Marketing Research for Selected Company, Organisation
Rehuš, Martin ; Kažimírová, Martina (referee) ; Šimberová, Iveta (advisor)
My bachelor thesis deals with the marketing research of UNIFER Company which focuses on awareness and approaches to education, as well as the possibility of professional practice among university students in Brno. The theoretical part defines terms related to marketing research which then serve to process the analytical part. Based on research results of questionnaires, proposed recommendations will be made for the development and improvement of services of UNIFER Company.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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Analysis of Customer´s Buying Behaviour
Vrabcová, Eva ; Lochman, Marek (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with analysis of customers behavior while buying smoked meat in a supermarket Albert and specialized shop Procházka. Thesis researches factors, which influence a consumer while shopping, we can find here importance - satisfaction matrix too. The results are supported by informations of conducted research, which was taken in both places by questionnaire. After assessment results are formulated draft recommendations as for the supermarket, so for the specialized shop. The first part contains theoretical sollutions to work. In the second part of the survey will process and analyze the data. In the last part I will suggest own solutions.
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