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The development of mutual economic relations between Czech Republic and France
Beštová, Adéla ; Kalínská, Emílie (advisor) ; Černá, Iveta (referee)
This thesis focuses on the development of mutual economic relations between the Czech Republic and France. The first part deals with the general characteristics in terms of geographic, demographic and political. The second part focuses on the development of foreign trade of both countries, on the commodity and territorial structure, the main trading partners of both countries. The third part deals with the mapping of the development of relations between France and the Czech Republic from a historical perspective. There is also dismantled contract to ensure mutual trade exchanges, the commodity structure and its changes over time, FDI exchange between France and the Czech Republic and other forms of mutual economic cooperation.
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EU-US Trade Relations
Dufková, Gabriela ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
The bachelor thesis "EU-US Trade Relations" aims to analyse the bilateral trade of these states, evaluate its development from the beginning of the 21st century until today and to compare the situation before and after the historic recession. In the first chapter, the author focuses on their integration into the world trading environment and on their trade policy. In the second part, she analyses the bilateral trade -- she comments on the legal basis of their relations and the development of their balance of trade. Furthermore, she describes their bilateral trade in capital, goods and services and finally she tries to estimate the future development of the bilateral relations. The last chapter deals with their trade relations with other countries which play an essential role in the international trade, namely China and Russia.
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Impact of the current crisis on ASEAN and its member states
Kurucová, Ivana ; Hnát, Pavel (advisor) ; Antal, Jarolím (referee)
This thesis deals with the impact of global economic crisis on ASEAN and its member states. The aim is to highlight the diversity of member states in two specific areas. The first area is competitiveness and trade. The other is poverty and foreign debt. The work is divided into two main chapters. The first chapter describes selected two areas and finds out what conditions they created for the course of global economic crisis. The second chapter deals with the impact of economic crisis on selected areas.
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Analysis of advisability of setting up a new bookshop in Rokycany
Hornychová, Martina ; Procházková, Markéta (advisor) ; Prokop, Jan (referee)
The aim of this bachelor thesis is to verify the advisability of setting up and operating a small bookshop in the town of Rokycany. The theoretical part deals with commerce, its functions and marketing in the area of retail procedure. The practical part, first of all, deals with the future of print version of books. Then the possible customer demand for a new bookshop is identified in Rokycany and its surroundings through the form of written questionnaire. Following the interpretation of answers given in the questionnaire, comes the proposal on how to put to use the information for the managing of the marketing mix of the possible bookshop. Next comes the analysis of competition, suppliers and verification of the price level of different books. The final part is financial and it confirms the advisability of prospectus, it also summarizes operating costs of the bookshop and it compares them with the real value of margin. Contribution of this bachelor thesis rests in the supporting documents, which can be used in reality for positive decision about this specific type of prospectus.
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Development of shopping possibilities in Litomysl and its surrounding
Kynclová, Lucie ; Chylíková, Hana (advisor) ; Odehnalová, Jitka (referee)
This bachelor thesis deals with mapping of the retail network in Litomysl and its surrounding. The aim is to evaluate local shopping possibilities and to compare types of retail units (there are supermarkets, discount store and hypermarket located in Česká Třebová). The first part is theoretical and defines the trade in general terms. The second part describes types of retail units. The third part characterises Litomysl trough the basic economic data and it portrays an image of its area, location, salaries and unemployment rate. The next part processes the data about the shops in Litomysl, which were collected in my own survey. The last chapter evaluates the development of the local shops as well as changes that have happened.
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The international tea trade
Krňávková, Jana ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The purpose of this thesis is to analyze the international tea trade. The first part of this thesis covers the major producers and consumers of tea trade. The second part of the thesis covers different methods on how to trade such as trades done through auctions and new ways of trading such as forward prices as well as direct prices also known as direct sales. The third part of the thesis covers perspectives and new trends of tea trading.
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Analysis of TESCO shop formats on the Czech market
Jurištová, Lucia ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
Main goal of this thesis is to compare different shop formats of Tesco store chain, analyze their advantages and disadvantages and compare them with each other. At the same time the thesis tells you what individual shop formats offer. It also explains what features individual formats have in common and what features are different. This thesis is divided into three main chapters. The first chapter explains the meaning of basis terms that are crucial for the work. The second chapter focuses on familiarization with Tesco company - with its history, activities and also with the theoretical definition of variuos formats. The third chapter is an analysis of the given formats based on my subjective opinion.
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Trade Development and Trade Perspectives of Visegrad Group
Ismatova, Sevara ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
Thesis examines the trade development in the Visegrad countries, the Czech Republic, Slovak Republic, Poland and Hungary through the detailed analyses of their historical trends in GDP, currency and inflation, and foreign trade. The timeline of their trade development was split into two periods: during communism and after the collapse of communism. The study showed that the Visegrad countries' trade was concentrated mostly within the CMEA countries and their trade relations with the West were restricted which held them back from their earlier integration into the EU and also kept down their economic growth for several decades. Their economies were centrally planned and state held monopoly over foreign trade which caused them to be much less competitive on world markets. The period after the collapse of their communist regimes involves their transition to market economy and their full integration into the EU with the increasing share of the EU in their foreign trade. The analysis of this period emphasizes the importance of the openness of their economies in their gained economic growth. Another purpose of the study was to look into their trade perspectives with the economic projections and their future accession into the Eurozone. Visegrad countries' cooperation in attracting FDI into the region was also found important for their economic stabilization and future growth in today's competitive world.
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Implementation of new online sotre for new retailer
Krotký, Vojtěch ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
Thesis follows subject matter of creating a new online store and related topics. Globally it presents main aspects needed to create and operate an online store. Thesis contains theoretical and practical information, advice and knowledge from various sources. Preparation of the shop, technical solutions, marketing and its successful operation, including payment and delivery methods are contained. In the last section it is introduced an overview of meetings with technical solution providers and demonstration of creating simple online store.
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Creating of e-commerce and goods presentation
Náhlovská, Klára ; Šedivá, Zuzana (advisor) ; Maryška, Miloš (referee)
The main goal of this bachelor thesis is the creation of ecommerce. Another objective is present to readers the possibility of making their own ecommerce focused on opensource solutions. The last objective is to familiarize readers with the principles of product photography of goods offered in this ecommerce. The choice of solution for creating ecommerce was conducted in cooperation with representatives of companies implementing ecommerce, with experts involved in creating ecommerce and information sources from the internet. Product photography took place at the home studio and was created by me. The most important assets of this thesis is the implementation of ecommerce. It is an extension of view for readers in the section of ecommerce and product photography. The thesis is divided into three parts. In the first part, I deal with theoretical way of choosing the best ecommerce possible solutions. Then I focus on the chosen option, open-source solutions. Based on selected criteria, I'm selecting the best opensource content management system implemented for the owners of ecommerce. Furthermore, I deal with graphics and its impact on web design and then about product photography principles. The second part describes actual creation of electronic commerce. I focus here mainly on presentation of the goods and its impact on users. It goes on with creation of product photography. The third section focuses on design testing by independent ecommerce users. Those should be able to identify other possible inconsistencies that must be implemented to improve the user interface. Furthermore, this section deals with comparing the competitiveness of goods, including its impact on users of electronic commerce to electronic commerce competition. The result of ecommerce creation is recommendation how to create quality ecommerce with low budget.
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