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Czechs from the point of view of foreign students
Szvitková, Klára ; Lorencová, Hana (advisor) ; Chodura, Přemysl (referee)
This bachelor thesis deals with national culture and cultural differences. The thesis aims to introduce the insight of foreign students into Czech culture before and after the internship within the AIESEC organisation. The research is based on qualitative interviews and questionnaires on the basis of which Czech cultural stereotypes that can be found in foreign countries are determined and the change of the point of view of the trainees at the end of the internship. Furthermore, the characteristics that according to trainees express the "typical Czech" are also observed.
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The role of Chinese diplomacy in contemporary international relations
Stehnová, Jana ; Lehmannová, Zuzana (advisor) ; Matějka, Zdeněk (referee)
The aim of this bachelor thesis is to characterize Chinese diplomacy and its position in the area of International relations. Chosen theoretical basis from the area of diplomatic studies and the area of cultural analysis correspond with the main goal of the thesis. The paper is thematically divided into three chapters, where the first one is focused on the definition of theoretical basis from the area of cultural studies and on the analysis of Chinese foreign policy, the method of literary research and analysis is used here. In the second chapter, the value orientation and paradigmatic principles of Chinese society is specified. The third chapter comprises of the synthesis and of a case study that verifies its conclusion.
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Ekonomický, společenský a kulturní rozvoj mezi Státem Izrael a Českou republikou
Tsybyktarov, Aldar ; Dasan, Pramod (advisor) ; Bolotov, Ilya (referee)
The goal of the thesis is to evaluate whether the international cooperation between the State of Israel and the Czech Republic has enriched the two countries. The work introduces the involved countries in the first chapter and briefly describes the history of the Czech-Israeli cooperation in the second. Quantitative economic indicators such as the balance and structure of trade or foreign direct investments between the involved countries can be found in the third chapter. The fourth chapter is about social and cultural cooperation -- here, qualitative data, obtained through personal interviews of representatives of the Embassy of the State of Israel in Prague is used. The fifth chapter introduces governmental and non-governmental institutions which promote cooperation in the described areas. The sixth chapter is dedicated to a brief prognosis of the Czech-Israeli cooperation. The final chapter, on the basis of collected data, aims to assess whether this international cooperation has benefited the citizens of both countries through economic growth, and, the growth of the value of the human capital which can be attained through education, social inclusion and cultural events.
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Corporate culture of the company OVB Allfinanz on the Spanish market
Novotná, Barbora ; Müllerová, Františka (advisor) ; Hábová, Martina (referee)
This work describes the specifics of Spanish culture in connection with the existence of the international consulting firm OVB Allfinanz on the market of Spain. It outlines the main features and characteristics of culture for the reason of collaboration with clients throughout whole Europe. The work also defines the concept of corporate culture. The practical part of the work aims to describe the system of the company on the Spanish market. It also defines how the corporate culture of OVB Allfinanz impacts the consultants and clients of the company in Spain.
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Digest Compilation of Marketing of Culture
Vondráčková, Kristýna ; Černá, Jitka (advisor) ; Kolouchová, Daniela (referee)
This Bachelor's Thesis deals with the issues of creation and writing of researches as the secondary research with focus on particular areas of cultural marketing. The purpose is to find out if the databases offered by the University of Economics are suitable for information searching regarding marketing of culture. The merit should be also a brief list of abstracts including bibliographic references to some information sources of every area of culture. The theoretical part describes the marketing in general and marketing of culture in more details. It analyses the meaning of the term "compilation" and describes the electronic information databases available on the University of Economics. The practical part contains the actual searching for information sources about the particular areas of marketing of culture in ProQuest Central database and the list of information sources. The conclusions of the thesis come from my own survey of the database and from working with information sources. The results could be useful for secondary marketing research in the area of culture.
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Use of mobile technology in different cultures
Peroutková, Hana ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
The theoretical part introduces the most important theories of cultural dimensions. Namely Schwartz's, Hofstede's and Trompenaars's cultural dimensions. Significant for this work is the GLOBE study, which became the basis for the subsequent analysis of secondary data. The goal is to determine the differences in the use of mobile technology between cultural clusters according GLOBE study and also (not) reject the hypothesis of conformity use of mobile technology for selected purposes. Among the selected purposes belongs micro-blogging, social networking, online dating services, maintaining or publishing on your own site /blog and post comments, reviews or ratings.
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Marketing Strategy
Horáková, Ilona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this thesis is to identify the differencies and specifics of arts marketing and then evaluate a strategy of specific project. The theoretical part introduce the culture, art and theater. The following section is focused on classical marketing always accompanied by specifics in the area of culture and art. The theory is then applied to a particular project and thesis is finished with marketing research aimed to identify the motivation to visit and percepiton's level of marketing tools by visiters.
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Cultural aspects of international marketing communications companies L'Oréal and Oriflame
Kredatusová, Petra ; Novák, Michal (advisor) ; Štrach, Pavel (referee)
This thesis is focused on cultural differences and their influence on the usage of marketing tools of specific companies in various markets. The thesis evaluates the effect of the cultural environment on companies' communications with consumers. There are analyzed American, Indian and Chinese websites of cosmetics company L'Oréal and websites of selected brands of consumer cosmetics that come under L'Oréal. In the second part the German, Indian and Chinese catalogues of cosmetics company Oriflame are analyzed. Analysis of selected marketing tools of both companies is mainly based on findings of Geert Hofstede and the studies that follow-up his work and also on findings of Edward. T. Hall. The analysis revealed that both companies have shortages in the adaptation of usage of marketing tools in different cultural environment. Therefore, a proposal of conception that could help to eliminate the shortages and provide a better adaptation of marketing tools in different cultural environment was recommended.
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Preference of Media in Different Cultures
Hořínková, Adéla ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This thesis deals with relationships of culture and media which are used by people of definite culture. In the research there is the most widespread media of present. It includes newspaper, radio, television and internet. The culture is assessed from the viewpoint of Hofstede's cultural dimensions theory. In this theory there are five dimensions which are Power distance, Individualism, Uncertainty avoidance, Masculinity, and Long Term Orientation. The methods, which were used for results, were chi-square and Pearson's adjusted residuals. The researched dates of quanti-tative research originate in Mindreader project of the company Mindshare which was taking place in year 2012.
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