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Proposal of a New Product Launching
Kovářová, Veronika ; Ing.Marianna Ďurašková (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor´s study called "Proposal introduction a new article market on home product" is an analysis of releasing a new product line "Unišek +". Le Cheque Déjeuner Group, s. r. o. is releasing this product to a Czech market. The first part compiles theoretical solutions for a market plan creation. That means specific methods used for creating a situational analysis and detailed analysis of fundamental parts of the market mix – called 4P ( product, price, place, promotion) - for the right selection of a marketing strategy when implementing a new product line. The second part is more practical and it characterises a company mentioned above, and also suggested working hypothesis.
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Proposal for New Information System in the Company
Kunc, Tomáš ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The main theme of this diploma thesis is the drafting of the implementation information system for company, which is defined by the individual's requirements and objectives for which it is drawn up. In the theoretical part deals with basic information about the innovation, especially implementation information system for company, based on the theoretical knowledge and the information collected. The practical part is directly focused on implementation information system including economic assessment and analysis of risk join with this innovation process.
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Economic Aspects of Process Innovation in an Enterprise
Bilík, Adam ; Gregor, Ondřej (referee) ; Bočková, Nina (advisor)
The presented bachelor thesis deals with the assessment of selected economic aspects of the established process innovation in the field of production digitalization in the selected company. The economic benefits of innovation for the company were formulated on the basis of the economic indicators results evaluation. The analysis and evaluation of the implemented process innovation in a broader context clearly shows that the specific process innovation in the field of production digitalization has become a significant benefit for the company, as it has a positive impact on the company as well as on its employees and future direction. Digitization in general thus represents a clear trend that the analysed society intends to continue.
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The Innovation of oscillators in mechanical-electrical keyboard instruments
Prokop, Šimon ; Buzzi, Mario (referee) ; Jirásek, Ondřej (advisor)
The bachelor thesis deals with innovations of oscillators of mechanical-electric keyboard instruments, especially from the perspective of frequency spectrum innovations. On the basis of the original oscillators of the Rhodes Mk 7 instrument, innovative virtual models of these oscillators were created in SolidWorks, which were subsequently analyzed in Ansys. Subsequently, these assemblies were physically fabricated and tested. In the final evaluation, the signal spectra of the upgraded assemblies were compared with the original tone and the analyzed data. The theoretical part of the thesis also discusses basic signal processing methods and describes methods for evaluating sound perception using psychological acoustics.
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Possibilities of financing innovations in Small and Medium Enterprises
Vavrys, Ondřej ; Čuperová, Lenka (referee) ; Bočková, Nina (advisor)
The subject of bachelor thesis „Possibilities of financing innovations in Small and Medium Enterprises“ is a description of thoughtful product innovation and suggestions of possible ways of financing it. In the theoretical part of the thesis terms related to innovation and possibilities of financing business activities are explained. The practical part is focused on the characteristics of the selected company and the proposal of financing the intended Innovation. The conclusion contains an evaluation and a proposal for solving the problem.
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Extending Usability of Machines
Maršíková, Anna ; Michele, Jiří (referee) ; Juřica, Pavel (advisor)
The bachelor thesis is focused on the production and innovation process of the spindle from the current product portfolio of the engineering company TOS KUŘIM – OS, a.s. in order to increase machine utilization and satisfy demand. Bachelor thesis is divided into three parts. The first part serves as a theoretical introduction to the topics marketing, production and innovation. The second part describes the company background and analyzes the current production process. New spindle design according to the customer's wish along with the solution's evaluation will be presented at the end of the thesis.
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Analysis of Competitors Fight in Business Technology Sector
Kreps, Jakub ; Špíšek, Jiří (referee) ; Bartes, František (advisor)
The thesis analyses competitive environment of suppliers of concurrent quality control technology in industrial enterprises and research laboratories. The thesis provides concepts for a creation of competitive advantages and related higher evaluation of costs and diferentiation than competition. Further it compares technologies from various manufacturers, comparing economical and technical parametres. The evaluation of results follows a presentation of approachs to achieve the most efficient competitors fight management. The thesis also include prognosis of future conditions in the business technology sector on Czech and Slovak market and concept of an appropriate format of effective competitive intelligence. In conclusion there is a presentation of a quality and quantity concept evaluation with emphasis on economic gain of presented solution.
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