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Marketing analysis of Lidová jídelna Těšnov
Svoboda, Lukáš ; Vávra, Oldřich (advisor) ; Škranc, Oldřich (referee)
The main goal of this Bachelor´s Thesis is a marketing analysis of Lidová jídelna Těšnov and a proposal for a possible strategy of a new product, which is providing dinners. For the analysis, I will explore the macro environment using PEST analysis and the micro environment thanks to Porter's five forces analysis. Then I will look at the marketing mix and SWOT analysis of this company. Using these tools, I will compare an existing business strategy with a testing strategy of selling a new product (dinners), including promotion and communication with public. I will use also knowledge from questionnaires and detailed information from business owner. In conclusion, I will write some recommendations and suggestions for the new business strategy of selling dinners, including its promotion and communication.
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Provocative actions carried out as part of the action Skaut by the State Security (StB) against the illegal groups of the so called Third Resistance movement. Provocation as a system of StB operative work shown on the example of the group "Za svobodu" existing between the yers 1948 - 1951
Svoboda, Petr ; Hnilica, Jiří (advisor) ; Kalous, Jan (referee) ; Svoboda, Libor (referee)
"Za svobodu" "For freedom" - Czechoslovak coup d'état in 1948 "Za svobodu" "akce Skaut" ("operation Scout") which is considered to be the largest provocatio ("maj. Král" Maj. Král "illegal" associate Josef Damián (agent of the State Security) also managed to infiltrate the group of Josef Vlasatý, which later "cpt. Hrdý". Josef Vlasatý, a former Josef Vlasatý had - Vysočany. Karel Strmiska formed his own subgroup composed of active of them were members of the "old" police gendarmery of the so called "first republic". With the help of inand Třebícký, a former head of the police forces, Josef Vlasatý established contacts - - ý since the summer of of the "central bureau of the resistance movement" cooperating with the exile. In 1950 the tate Security gained Josef Vlasatý's trust and documentation of the group's activities, although written by the State Security agents, is thus people were convicted in connection with Josef Vlasatý's group, whic one of the largest political processes of 1950's. The accompanying case study deals with the " Kühnel", examines in detail the case of Josef Kühnel, the head organization secretary of the Socialist of Josef Kühnel carried out by officers of the State Security. They used him as a crossing within a provocative plan called "false frontier stone". Both case stu 's. agent,...
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The Restoration and Novel Utilization of the Zlín Chateau
Svoboda, Lukáš ; Schnapková, Radka (referee) ; Vojtová, Lea (advisor) ; Kalousek, Lubor (advisor)
This thesis deals with restoration of the historic building of the castle. Designed building is located in the city center of Zlin, in a large park. The castle has four floors. It has four wings, which creates a compact unit. Restoration of the building is focused on the design of the new functional use of space and restore the overall appearance. The renovated space will be used for exhibition areas and the hinterland town of Zlin Museum and the Museum of Architecture. In other areas is designed restaurant, cafe, hotel and studios. Part of recovery is design the space in front of the building of the castle.
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Organometallic Compounds in Chemistry Education
Houser, František ; Klímová, Helena (advisor) ; Svoboda, Lubomír (referee) ; Kolář, Karel (referee)
The thesis is devoted to organometallic chemistry teaching problematics at Czech secondary schools. In this thesis it is analyzed what space in the schooling is given this theme by educational programs. Furthermore, the thesis are in terms of the theme of organometallic compounds analyzed secondary school textbooks commonly used chemical education, and there is estimated interest of teachers for the newly prepared materials on this topic as well. As a reaction to the conclusions of the analyzes was prepared explanatory text on the topic of organometallic compounds intended for teachers who can use it for their own learning and to prepare their lessons as well. The second main output of this work is a set of test tasks relating to the created explanatory text of organometallic compounds. These questions are not only intended for testing mastering the topic of organometallic compounds by pupils, but also serves as an mastery-level proposal of the topic that students especially in grammar schools and secondary vocational schools should achieve. Explanatory text and a set of test tasks were verified by teachers teaching chemistry through direct interview method and then there were incorporated comments emerged in the interviews into them. Powered by TCPDF (www.tcpdf.org)
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The effect of selected exercise trends activating core stability system in dialysed patients - overview of the literature.
Burianová, Katarína ; Mahrová, Andrea (advisor) ; Svoboda, Lukáš (referee)
Title: The effect of selected exercise trends activating core stability system in dialysed patients - overview of the literature. Objective: Objective of this diploma thesis was to obtain and compare available studies dealing with exercise trends such as yoga, pilates, tai chi and balance training devices and to evaluate their effect on core stability system of dialysed patients. Methods: This diploma thesis has descriptively-analytical character and is structured in a form of literary review. Results: Issue of dialysis in connection with core stability system has not been sufficiently explored yet in literary sources. In conclusion, there were no studies found dealing with effects of particular exercise trends on core stability system of dialysed patients. In order to comprehend this issue an overview was written to define the effect of such trends on dialysed patients. Also, complications arising from renal failure and dialysis were mentioned such as hypertension, diabetes melitus and obesity. The effect of these trends on core stability system of healthy population as well as patients suffering from chronic back pain was described too. Conclusion: Some extent of coherence was found between strengthening core stability system and its effect on dialysed patients however further in- depth research...
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Political Trial with "Leaders of illegal anti-state Group KDS" in 1955 and related Trials
Tilsch, Jan ; Míšková, Alena (advisor) ; Pehr, Michal (referee) ; Svoboda, Libor (referee)
Main Content of this Work is to describe in detail Part of political Trials in Czechoslovakia during the first Part of 1950's, focused against political Opponents coming from Czechoslovak People's Party (ČSL) or Roman Catholic. The Topic - political Trial with "Leaders of illegal anti-state Group Christian-Democratic Party (KDS)" in 1955 and related Trials - is almost unprocessed. The Goal of this Work is to sketch long-lasting "crusade", managed by the communist Power, against "virtual political Entity KDS". This "crusade" should culminate by public political Trial with Leaders of KDS. I'd like to focus on Secret state Police (StB) and its searching of Leaders of KDS, showing the Mechanism of anti-state Groups' Construction too. During the final Part I'd like to show continuance of struggle against other Groups of KDS after the Year 1955 until 1960's and introduce real activities of KDS' Leaders.
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Chemical experiments with natural compounds oriented on education.
Opatová, Michala ; Petrželová, Simona (advisor) ; Trnka, Tomáš (referee) ; Svoboda, Lubomír (referee)
Inclusion of experiments into tuition of chemistry is required and a topic of natural compounds enables combination of chemistry with biology and subjects of common life. This dissertation concerns experiments with natural compounds, their utilization within project education at educational and popularizing events which are held by Charles University in Prague. Researches of selected secondary textbooks and professional publications are parts of the thesis. A questionnaire survey is also included on which basis opinions of secondary teachers were evaluated. A collection of instruction in the experiments was prepared. The main part of the thesis is focused on detailed desription of experiments supplemented with pictures and information about selected natural compounds. A proposal to educational excursions focused on natural compounds and project tuition is also included. The whole thesis bring a new look into experiments with natural compounds in sense of searching individual compounds in blends, discovering composition of food processing products not only by chromatography.
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Disarmament: the development of bilateral treaties between the USA and Russia
Svoboda, Lukáš ; Ondřej, Jan (advisor) ; Hýbnerová, Stanislava (referee)
The goal of this thesis was to map historical progress of disarmament agreements between Russian Federation and The United States of America from the end of the World War II, through the Cold War and ending in the present, formulated by the latest agreement NEW START made in 2010. This period of time includes rounds of negotiations about SALT, SALT II, INF agreement, through START I, START II, which never came in effect, ending with NEW START. Thesis is analyzing agreements not only via itself agreement's lines or proposals but also with their negotiations that led to formation of the agreements including brief historical background in which they were formatted. Rather bigger attention in this thesis is dedicated to the NEW START agreement which gained experience from past agreements. Thesis is divided into 5 chapters where the first chapter is dealing with theoretical delimits of terms which are necessary for sufficient understanding of the textual mater of these agreements. Other chapters are designed so that after every short introduction of the historical background is following analysis of the agreements or their particular links and their comparison with the previous agreements. Last chapter is focused on the issues about controlling the fulfillments of the agreements under the agreements...
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Comparison of the Czechoslovak 1st and 2nd republic from the point of view of the theory of authoritarian regimes by Juan J. Linz
Svoboda, Ladislav ; Mlejnek, Josef (advisor) ; Kubát, Michal (referee)
The diploma thesis deals with pair of domestic regimes known as the second and third | Czechoslovakian republic. The choice of these periods of the national history was conditioned by a relative absence of comparative political scientific works on these periods and by timelessness and topicality of the studying of domestic regimes, that refused the idea of a liberal democracy twice in ten years. The goal of the diploma thesis is to analyze, compare and categorize the second and the third Czechoslovakian republic in the framework provided by the theory of authoritarian and totalitarian regimes by Juan J. Linz. In the first part the thesis describes the theoretical framework of the theory of authoritarian and totalitarian regimes with stress on the theory of authoritarian regimes, as it is the assumption of the thesis, that both the second and the third republic were cases of authoritarian regimes. The other parts of theory which deal with totalitarian and sultanistic regimes are only briefly mentioned. In the second part of the thesis there is an analysis and comparison of both regimes based on three research questions. In this part the thesis deals with the relationship of both studied regimes with the first republic and their relationship with a liberal democracy, then it deals with the very analysis in...
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